Posts in Trademark

Ninety-Eight Percent of Apple, Nvidia, Costco, Lilly and MasterCard Market Value are IP-Related Intangible Assets

The strength of many of today’s most valuable companies is based significantly on intangible assets, like trademarks, patents, trade secrets and brand reputation. Hard-assets or “tangibles,” like real estate and equipment, are a relative blip on many large businesses value radar. What is surprising is the extent to which these companies are dominated by intangible assets and what that means for how they are understood and financed.

Contentious House USPTO Oversight Hearing Centers on PTAB Reforms, Trump’s Political Influence

Today, the U.S. House of Representatives Judiciary Committee’s Subcommittee on Courts, Intellectual Property, Artificial Intelligence, and the Internet conducted its first oversight hearing of the U.S. Patent and Trademark Office (USPTO) during the second Trump Administration. The harshest lines of questioning for USPTO Director John Squires during the hearing were reserved for the agency’s notice of proposed rulemaking (NPRM) to reform rules of practice at the Patent Trial and Appeal Board (PTAB) as well as President Trump’s political influence at the agency. During the hearing, Squires also confirmed that the agency’s Patent Public Advisory Committee (PPAC) would soon be revived, following an offer to join PPAC extended last night to an undisclosed independent inventor.

Delaware Court Denies Sony Subsidiary Summary Judgment in Cinemavault Trademark Dispute

The U.S. District Court for the District of Delaware on Tuesday denied a motion for summary judgment in Cinemavault, Inc. v. Gameshow Network, LLC, allowing a trademark infringement and unfair competition lawsuit to proceed to trial. Judge Joel H. Slomsky rejected Gameshow Network, LLC’s arguments that Cinemavault, Inc. failed to continuously use its trademark, that Cinemavault, Inc. was judicially estopped from bringing a likelihood of confusion claim, and that the relevant Lapp factors precluded Cinemavault from establishing a likelihood of confusion between the two marks at issue.

Chamber’s 2026 IP Index Sees Scores Decrease in Eight EU Member States

The U.S. Chamber of Commerce’s Global Innovation Policy Center (GIPC) today released its 2026 International IP Index, which flagged concerning trends about the “growing erosion of IP leadership” among the world’s high-performing economies, according to the report’s authors. In particular, the report noted that scores in eight EU Member States have declined this year, although the top ten rankings remained the same from 2025. The United States was again number one, with a relatively stable score of 95.15% compared with last year’s 95.17%.

SCOTUS Denies Petition Seeking Review of Second Circuit’s Trademark Co-Ownership Ruling

The U.S. Supreme Court on Monday denied certiorari in Zioness Movement, Inc. v. The Lawfare Project, Inc., a case in which Zioness Movement sought review of a U.S. Court of Appeals for the Second Circuit decision that upheld a jury verdict allowing two competing nonprofit entities to co-own the “Zioness” trademark.

A Rose by Any Other Name? The Perils of Personal Names as Brand Names

For founders, naming a brand after oneself can feel like the most natural—and powerful—choice. A personal name signifies authenticity, craftsmanship, and accountability. Consumers feel they are not just buying a product, but a person’s vision, values, and reputation. In the apparel, beauty, and skincare space in particular, a founder’s identity often is the brand. That alignment can drive early momentum and deep consumer loyalty. But the same naming strategy that builds value at launch can create significant legal and business complications at scale—especially at exit.

What the Second Circuit Got Wrong About Rule 4(f) and the Hague Convention

In December 2025, the U.S. Court of Appeals for the Second Circuit affirmed a decision from the U.S. District Court for the Southern District of New York that service of two China-based defendants by email violated the Convention on Service Abroad of Judicial and Extrajudicial Documents in Civil and Commercial Matters, Nov. 15, 1965, 20 U.S.T. 361, T.I.A.S. No. 6638, also known as the “Hague Convention,” and therefore was not permitted under Rule 4(f) of the Federal Rules of Civil Procedure. Smart Study Co. v. Shenzhenshixindajixieyouxiangongsi, U.S. App. LEXIS 33039, at *1 (2d Cir. Dec. 18, 2025).   While the Second Circuit looked at whether the Hague Convention explicitly identifies email as a permitted method of service, the proper question is whether the Hague Convention prohibits service by email.

How Temu Works With Brands to Protect Intellectual Property Rights

When Temu launched in September 2022, it set out to connect consumers with sellers offering quality, affordable products. Today, the platform has built out a comprehensive system to keep counterfeit goods at bay. The number of brands Temu actively scans for fakes has grown from 3,000 to more than 5,000 over the past year. Temu now resolves more than 99% of requests to remove unauthorized products within three business days—most in under 24 hours. 

EUIPO-EPO Joint Report Finds IP-Driven Industries Contribute Nearly Half of EU GDP, One-Third of Total Jobs

On Thursday, the European Union Intellectual Property Office (EUIPO) and the European Patent Office (EPO) issued a joint report on IP and innovation in various industrial sectors of the European economy. Identifying IP-driven industries by analyzing registrations for IP rights within the EU, the agencies conclude that such industries contribute nearly half of the entire European gross domestic product (GDP) while also providing a third of the EU’s jobs, which offer workers larger wages on average when compared to total EU employment.

Strengthening IP Enables Human Creativity and Economic Mobility | IPWatchdog Unleashed

In this week’s episode of IPWatchdog Unleashed, I speak with Megan Carpenter, who just recently stepped down as Dean of UNH Franklin Pierce School of Law after more than eight years. Our conversation was part personal journey and business philosophy together with a candid assessment of the IP ecosystem. We tackle emerging issues, including AI’s impact on legal practice and education. And we discuss the role of IP as essential to sustaining innovation in a rapidly evolving global economy, and fostering human creativity, innovation, and economic mobility.

EUIPO-OECD Joint Study Details Close Link Between Global Counterfeit Trade and Abusive Labor Practices

Yesterday, the European Union Intellectual Property Office (EUIPO) and the Organisation for Economic Co-operation and Development (OECD) published the results of a joint study detailing the close connection between illicit trade in counterfeits and labor exploitation. The joint study shows clear, repeated associations between the intensity of counterfeit trade and abusive labor conditions, strongly suggesting that such conditions structurally enable the production and distribution of counterfeits.

CAFC Says SAZERAC STITCHES is Likely to Be Confused with SAZERAC

The U.S. Court of Appeals for the Federal Circuit (CAFC) on Tuesday affirmed a decision of the Trademark Trial and Appeal Board (TTAB) that the mark SAZERAC STITCHES is likely to be confused with registered mark SAZERAC. Laurel Designs, LLC sought to register SAZERAC STITCHES for retail store and online services related to lighting, hardware, furniture and textiles, among others. The examiner rejected the application due to potential confusion with the mark SAZERAC, registered for “online retail store services featuring distilled spirits, beverage glassware, cocktail accessories, T-shirts, caps, postcards, and cocktail recipe books.” Laurel Designs appealed to the TTAB and the Board affirmed after analyzing three of the 13 DuPont factors and determining they favored a finding of confusion.

Run, Don’t Walk: Dupe Culture, Trade Dress, and the Growing Fight Over Brand Identity

“Run, don’t walk!” has become a familiar call across TikTok and Instagram, signaling that a new budget-friendly “dupe” has landed on store shelves. What was once quiet bargain-hunting has turned into a celebrated online trend, where creators openly compare low-cost look-alikes to premium products. But, as dupe culture surges, brand owners are increasingly turning to trademark and trade dress law to protect what they argue is far more than just a logo, but their brand identity.

Crocs Delivered Blow in Precedential CAFC Ruling on Appeal Window for ITC Decisions

In a precedential ruling authored by Judge Stoll, the U.S. Court of Appeals for the Federal Circuit (CAFC) said on Thursday that International Trade Commission (ITC) decisions that contain mixed findings of violations and no violations have distinct appeal windows as to the notices of appeal for the different findings.

Federal Circuit Affirms TTAB Refusal to Register Trademarks Invoking MLB’s Aaron Judge in Priority Dispute

The U.S. Court of Appeals for the Federal Circuit (CAFC) on Thursday affirmed a decision of the Trademark Trial and Appeal Board (TTAB) that refused to register trademarks relating  to New York Yankees outfielder Aaron Judge. The court found that the marks ALL RISE and HERE COMES THE JUDGE were already associated with Judge and that the applicant, Michael P. Chisena could not establish priority. The case was decided by Circuit Judges Lourie and Hughes, along with District Judge Beth Labson Freeman of the Northern District of California, sitting by designation.

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