Posts in Trademark

The Federal Trade Commission (FTC) is considering whether to impose new requirements on social-media companies, search engines and other online platforms whose advertising systems help impersonation scams reach consumers. In a September 24 Advance Notice of Proposed Rulemaking (ANPRM), the FTC requested information about platforms’ ad-optimization tools, financial incentives and efforts to prevent fraudulent advertisers from impersonating government agencies and legitimate businesses.

African tech funding just had its strongest year since the 2022 peak…. That discipline shows up nowhere more clearly than in due diligence, and increasingly, that due diligence includes a hard look at intellectual property. For African founders raising from U.S. investors, and for U.S. funds evaluating African deals, understanding what actually gets scrutinized is no longer optional. It can determine whether a term sheet survives diligence intact, gets repriced, or falls apart entirely.

A Lanham Act false advertising verdict is not a scientific meta-analysis. It does not pool evidence, weight studies by quality, or resolve heterogeneity. It allocates burdens and asks whether the party carrying one carried it on the record that party chose to build. Read a false advertising judgment for more than that — for what the science shows, for whether the product works — and you will misread it.

Online counterfeiting has become ubiquitous. A seller located anywhere in the world can create a digital storefront, copy a brand owner’s photographs and product descriptions, adopt a business name that reveals nothing, and begin selling into the United States before the brand owner even knows the account exists. If the seller is discovered and enforcement begins, the listing disappears, the money moves out of the country and beyond the practical reach of the court system, and a new account surfaces under a different name. Then the entire process repeats.

Every year, U.S. companies expanding into Africa make the same planning mistake: they treat the continent as though it has one intellectual property system. It has two, and choosing the wrong one, or failing to choose at all, can leave a brand or invention unprotected across dozens of countries a company assumed it had already covered. Africa is the only continent with two regional IP registration systems operating side by side. Understanding the difference between them is not a technical footnote. It is one of the first strategic decisions a U.S. company should make before it files anything.

On September 1, a federal judge in the Northern District of Ohio J.M. Smucker Co.‘s trademark and trade dress claims over its crustless, crimped-edge peanut butter and jelly sandwiches. The ruling allows that was filed last October against Trader Joe’s private-label “Crustless Peanut Butter & Strawberry Jam Sandwiches” to proceed to discovery and, potentially, a merits determination on whether a sealed, circular sandwich shape can function as a protectable trademark.

Brazil is one of the world’s largest economies and one of the most important markets for companies seeking expansion in Latin America. However, many foreign applicants quickly discover that success before the Brazilian Patent and Trademark Office (the Instituto Nacional da Propriedade Industrial – INPI) requires more than simply filing an application. The Brazilian system combines procedural formalities, relatively long examination timelines, unique legal requirements, and several acceleration opportunities that are often overlooked by foreign applicants. Understanding these practical aspects can help businesses avoid unnecessary delays, reduce costs, and build stronger intellectual property portfolios.

U.S. companies planning to enter Nigeria typically build a careful playbook for market research, distribution, hiring, and regulatory compliance. Intellectual property is often the item furthest down that list, treated as paperwork to handle once commercial activity is already underway. That sequencing is backwards, and it is worth understanding why.

The U.S. Court of Appeals for the Fourth Circuit affirmed a preliminary injunction in a decision on August 13 barring Meritain Health, Inc., ProAct, Inc., Rx Valet, LLC, Advanced Pharmacy, LLC, Aqua Enterprise Inc., and Gregory Santulli from importing, advertising, or facilitating the importation of foreign-market Gilead Sciences, Inc. medications into the United States. Judge Agee wrote the opinion on appeal from the U.S. District Court for the District of Maryland, joined by Judge Harris and Senior Judge Keenan.

As AI assistants take over product discovery and purchase, the likelihood of confusion test is losing the consumer it was built around. And brands are therefore losing their primary line of defense. For decades, building a brand has meant the same, patient work. You develop a differentiated story, then bring it to life everywhere a customer might meet it: Advertising; digital; packaging; product design; customer care. Every piece is guided by consumer insight, a hard-won read on what a person feels at each stage of the journey, from the first moment of awareness through consideration to the purchase itself.

On August 4, 2026, the U.S. Court of Appeals for the Federal Circuit (CAFC) chose to issue a precedential opinion formally holding that there is no “presumption of irreparable harm” in preliminary injunction proceedings in patent cases. The court acknowledged that this conclusion should have been apparent from the 2006 Supreme Court decision in eBay  Inc. v. MercExchange, L.L.C., 547 U.S. 388, 393-94 (2006).

On Tuesday, the U.S. Court of Appeals for the Ninth Circuit issued a published ruling reversing the U.S. District Court for the District of Arizona’s entry of permanent injunction for distiller Jack Daniel’s in the long-running trademark case involving VIP Products’ Bad Spaniels dog toy. This latest chapter in the decade-plus-long case remands the decision back to the district court with orders to enter judgment in favor of defendant VIP Products after finding that Jack Daniel’s did not meet its burden to show dilution by tarnishment.

Yesterday, the U.S. Patent and Trademark Office (USPTO) issued its latest study detailing the economic contributions of industries heavily reliant upon intellectual property rights, concluding that such IP-intensive industries contributed 44% of the United States’ entire gross domestic product (GDP) in 2024. Despite several key findings reflecting the rising value of IP rights to employee wages and job creation, the USPTO’s report noted significant trade deficits run by the United States relative to their foreign counterparts in commodity exports across several IP-intensive industries.

On December 31, 1959, Calixto Lopez led armed men into the Arechabala family’s rum distillery in Cárdenas, Cuba. The family had made rum there since 1878, building Havana Club into a brand whose English name reflected its success in the U.S. market. According to testimony Ramón Arechabala gave the Senate Judiciary Committee in 2004, Lopez pointed a machine gun at him and announced he was taking over as “Pepe,” the nickname of the company’s president and Ramón’s uncle. The family’s rum business now belonged to the Cuban government.