Posts in Trademark

Magistrate Judge Virginia K. DeMarchi in the Northern District of California, San Jose Division, last week granted in part and denied in part a professional trumpet player’s motion for leave to amend his complaint that challenges Apple’s APPLE trademark for entertainment services. Judge DeMarchi concluded that the standard had only been met in limited respects and ruled that Bertini may pursue two narrow fraud claims, while his remaining theories were rejected.

Trademark law has traditionally protected the most recognizable aspects of a brand: names, logos, and slogans. Increasingly, however, companies are asking courts to protect something far less tangible, the overall identity consumers associate with a brand. Colors, product aesthetics, marketing campaigns, and even the timing of a product launch have become valuable commercial assets in their own right. The recently filed lawsuit between 7-Eleven and Nike illustrates how modern trademark disputes are moving beyond conventional source identifiers and into the realm of brand identity itself.

The United States government, on behalf of President Donald Trump, abandoned its application to register the trademark BOARD OF PEACE on July 3, after filing an express abandonment, according to U.S. Patent and Trademark Office (USPTO) documents. The application was a source of controversy earlier this year, when Representative Jamie Raskin (D-MD), Ranking Member of the House Judiciary Committee, sent a letter to USPTO Director John Squires pressing him to answer questions about the Office’s role in filing the trademark application on behalf of the Trump Administration.

The House Judiciary Committee’s Subcommittee on Courts, Intellectual Property, Artificial Intelligence, and the Internet held a hearing on Tuesday, titled “A Midlife Crisis? IP and the Internet After 40.” The hearing examined the changes that have occurred over the last four decades of the internet and featured witnesses including celebrities, academics and computer and media experts.

The U.S. Court of Appeals for the Federal Circuit (CAFC), in a Per Curiam opinion, today affirmed a Trademark Trial and Appeal Board (TTAB) ruling that the mark MON AMI is confusingly similar to the previously registered mark, AMÌ, and that MON AMI could therefore not be registered.

Today, the U.S. Supreme Court granted a petition for writ of certiorari filed by nitro cold brew coffee company RiseandShine Corporation, doing business as RISE Brewing, challenging the U.S. Court of Appeals for the Second Circuit’s application of the likelihood of confusion test in RiseandShine’s trademark infringement case against PepsiCo’s “Mtn DEW Rise Energy” energy drinks. Going against the U.S. Solicitor General’s calls to deny cert even though the Second Circuit erred in treating a trademark’s inherent strength as a question of law, the Supreme Court will answer whether this sub-factor of the consumer confusion analysis presents questions of fact that should be submitted to a jury.

A trademark dispute between The Church of Jesus Christ of Latter-day Saints (“the Church”) and the Mormon Stories Podcast (“the Podcast”) has  this week become a broader fight over the Church’s Mormon-related trademark portfolio. The Church’s complaint, filed on April 17, 2026, alleged that the Podcast’s name, branding, and use of Church imagery create a likelihood of confusion regarding whether the Podcast is actually affiliated with the Church. Meanwhile, the Podcast’s answer to the complaint and counterclaim goes further. Rather than merely denying infringement, the Podcast is now seeking cancellation of multiple Mormon-related trademarks owned by the Church..

The Supreme Court of the United States denied certiorari today in Game Plan, Inc. v. Uninterrupted IP, LLC, leaving in place a precedential decision of the U.S. Court of Appeals for the Federal Circuit (CAFC) that affirmed the Trademark Trial and Appeal Board’s (TTAB’s) cancellation of Game Plan’s trademark registration and dismissal of its opposition to six intent-to-use applications filed by Uninterrupted IP, LLC (UNIP).

The ongoing trademark dispute between outdoor apparel company Patagonia and environmental activist and drag performer Pattie Gonia has generated considerable public attention. To many observers, the case appears to be a clash between a large corporation and an individual activist who shares many of the company’s environmental values. But viewed through the lens of trademark law, the dispute raises a far more nuanced question.

There’s a great deal of excitement and preparation for the Olympic Games, which will come to Los Angeles and Oklahoma City in 2028. Those of us in Oklahoma City are thrilled to host two events on behalf of LA28, softball and canoe slalom. If you are a business owner in one of these cities, you may be thinking, “How can I capitalize on the Olympic Games coming to my city?” This is the first of several helpful articles in which we will walk you through the myriad of legal issues and opportunities associated with hosting the Olympic Games.

Yesterday, the U.S. Patent and Trademark Office published a trademark alert highlighting actions that the agency has taken recently to remove fraudulent and otherwise invalid marks from the federal trademark register. In 11 administrative orders issued by the USPTO since the beginning of last October, the agency has either invalidated or is targeting for invalidation around 10,500 trademark applications and registrations for reasons including forged attorney signatures and inventing non-existent trademark registration requirements and fees.

On Tuesday, May 5, Representative Jamie Raskin (D-MD), Ranking Member of the House Judiciary Committee, sent a letter to U.S. Patent and Trademark Office (USPTO) Director John Squires pressing him to answer questions about the Office’s role in filing a trademark application on behalf of the Trump Administration for Trump’s “Board of Peace.”

Trademark claims against Netflix concerning its popular “Running Point” comedy series were recently dismissed at the pleadings stage due to a one-letter misarticulation of applicable First Amendment law. The case, soon to be litigated on appeal, highlights the need to clarify the contours of trademark liability arising from creative works. Pepperdine University filed the lawsuit last year against Netflix and co-defendants Warner Bros. and Kaling International, just one week before the “Running Point” series premiere.  Loosely based on the life of Los Angeles Lakers owner Jeanie Buss, the series stars Kate Hudson as the owner of the fictional basketball team the Los Angeles Waves. The popular series, which amassed instant popularity and ranked as Netflix’s #1 TV show, was quickly ordered for a second season that premiered April 23, 2026.

On April 30, the Office of the U.S. Trade Representative (USTR) released this year’s Special 301 Report, which surveys the effectiveness of intellectual property (IP) rights and enforcement abroad and identifies foreign nations where IP protections are uncertain or disregarded. The 2026 report marks the first time in 13 years that a Priority Foreign Country (PFC) has been named, with Vietnam being identified as a PFC for persistent failures to address several long-standing IP concerns. The USTR has also added the European Union (EU) to the Special 301 Report’s Watch List, the first time since 2006 that the continental government has been identified for IP-related concerns in addition to individual European nations.