The value of intangible assets has reached staggering levels. By some estimates, as much as 90% of S&P valuation is attributed to intangible assets. With this increase in intangible assets valuation, companies and employees have become mindful of the need to extract value wherever possible. Still, for a variety of reasons the role of IP Manager can be difficult, with numerous different internal constituencies, expectations, and demands.

Join Gene Quinn, President & CEO of IPWatchdog, David Kappos, former USPTO Director and current partner at Cravath Swaine & Moore, Marlene Valderrama, Sr. IP Assets Manager at Halliburton, Alejandro Plazas, Global Group Manager, Global Patent & Innovation, at General Motors, and Udi Cohen, CEO of Similari, on Thursday, February 24, at 12 PM EST.

The panel will discuss the challenges IP Managers face in today’s fast-moving technology world as they seek to facilitate R&D, support innovation, derive competitive intelligence, and identify opportunity.

Among other things, the panel will specifically address:

• Getting buy-in: teaching the nexus between intangible assets and the intellectual property rights used to secure the assets,
• Staying abreast of technology markets and a changing technology landscape,
• How to augment and streamline R&D efforts, and
• Ways to promote and encourage innovation among internal constituencies.

About Our Sponsor:

With Similari, innovation intelligence is limitless. Making it incredibly simple for you to uncover and monitor all the latent IP information that you need to stay up to date with your competitive landscape and technology trends. At Similari, it is our top priority to connect the dots for you and make it easier for innovators, R&D and IP professionals to accelerate innovation and get the actionable insights they need swiftly and conveniently. Gathering IP data using state-of-the-art AI and NLP technology, finally made simple and quick.