Mark Mizrahi is a Partner with Saul Ewing. He brings nearly 30 years of legal experience to his work advising clients on intellectual property law, including patent, trademark, right of publicity, and copyright protection and enforcement.
His experience includes preparing and managing trademark and copyright applications, preparing and negotiating licenses and agreements relating to intellectual property rights, and managing patent portfolios. He also helps a wide variety of businesses grow and maintain their intellectual property portfolios and enforce their intellectual property rights in federal court and before the Trademark Trial and Appeal Board.
Mark counsels clients on acquiring and maintaining U.S. and foreign IP rights and on the potential for pending infringement problems.
He gives clients the care, focus and attention that they deserve. Clients include musical equipment brands, financial institutions, beauty care brands, toy manufacturers, and dietary supplement manufacturers, among others.
Mark brings a litigator’s eye to clients’ IP issues, taking care to ensure the IP right is enforceable. His experience in the courtroom lends valuable insight and perspective to the actions he takes on behalf of clients.
The recent case of Deckers Outdoor Corp. v. Wolverine Group Pty Ltd. serves as a cautionary tale for brand owners on the importance of pursuing foreign trademark protection early and often. The case revolves around who can use the term “UGG.” For many in the United States and other parts of the world, “UGG” is widely recognized as a specific brand of sheepskin boots. However, in Australia, “UGG” is a generic term referring to a style of sheepskin boots rather than a specific brand.