Brand owners with established enforcement programs often assume that familiar notice-and-takedown strategies will transfer readily across platforms, jurisdictions, and global marketplaces. In practice, the same playbook can produce substantially different results. Local rights may be required, evidentiary demands vary, platform policies are inconsistent, removed sellers may quickly reappear through newly created entities, and repeated online complaints frequently produce diminishing returns.

Join us on Thursday, October 8, at 10 AM ET, for a substantive conversation about how in-house counsel, brand protection leaders, and outside counsel can adapt their enforcement strategies across global online marketplaces, particularly in Asia and other high-risk markets. Drawing upon marketplace and local legal experience, panelists will examine why optimizing for speed and takedown volume can sometimes undermine broader enforcement objectives – and how the strategy changes when the real target is not an individual listing, but the seller and commercial operation behind it.

The conversation will address how local registrations, jurisdiction-specific evidentiary requirements, and platform practices affect enforcement options. Panelists will also discuss when an investigation should move beyond the marketplace to identify the manufacturers, distributors, individuals, and business entities supporting the infringing activity; how repeat-offender policies should influence the timing and coordination of complaints; and why seller recurrence and active seller counts may be more meaningful measures of success than raw removal totals. The discussion will also consider how productive relationships with marketplace operators can become an important enforcement asset.

Attendees will leave with a practical framework for determining when to pursue a takedown, when to preserve evidence and investigate the broader operation, and which metrics provide the most meaningful picture of global brand protection effectiveness.