Online brand infringement is no longer confined to obvious counterfeits on major marketplaces. Today’s bad actors move quickly across e-commerce platforms, social media, search advertising, app stores, and standalone websites, often shifting channels as soon as enforcement pressure appears. For brand owners, the challenge is not simply finding infringement. The challenge is knowing what to prioritize and when to escalate.

This webinar will provide a practical, channel-by-channel look at what actually works in online brand enforcement. Rather than focusing on abstract policy or generic best practices, the discussion will examine how experienced trademark professionals build efficient enforcement programs that produce faster removals and better business outcomes. The panel will explore how to monitor intelligently, triage threats based on commercial and reputational risk, assemble persuasive evidence packages, and escalate effectively when initial takedown requests are ignored, rejected, or only partially successful.

Join us on Thursday, May 21, at 12 PM ET. Moderated by Gene Quinn, this panel of trademark and brand protection experts will discuss how to make online enforcement more strategic, more efficient, and more effective.

Attendees will learn:

Channel-specific takedown strategies: What works across marketplaces, social platforms, search and sponsored ads, hosting providers, app stores, domain registrars, and standalone websites, and how to tailor enforcement tactics to the rules, incentives, and escalation paths of each channel.

Smarter monitoring and triage: How to identify what matters most, separate high-risk infringement from low-value nuisance, and prioritize enforcement based on revenue at risk, consumer confusion, safety concerns, brand trust, and repeat-offender behavior.

Stronger evidence packages: How to build a clean, credible “platform packet” that gives reviewers what they need to act quickly, including trademark rights, infringement analysis, screenshots, purchase evidence, seller identity, consumer harm, and business impact.

Escalation that gets results: How to respond when takedown requests fail, how to address repeat offenders and coordinated networks, and how to frame escalation narratives in a way that connects the legal violation to concrete commercial harm.

Program-level efficiency: How in-house teams and outside counsel can create repeatable workflows, decision rules, and reporting structures that reduce friction, improve outcomes, and align brand protection efforts with broader business objectives.