Jasmine Parker is Co-Founder and Principal Attorney at Zova Law Firm. She is a media and entertainment attorney, business strategist and senior legal executive with in-house experience at A+E Networks and Warner Bros. Discovery. Her work spans advertising technology, digital media, commercial partnerships, intellectual property and revenue strategy.
Across her career, she has advised on nearly $1 billion in commercial transactions and more than $250 million in acquisitions. At Zova, she helps entrepreneurs protect brands, structure relationships and negotiate contracts.
An Emory Law graduate and adjunct professor of Entertainment and Social Media Law, Jasmine also serves on the advisory board of Georgia Lawyers for the Arts.
The demo works. A potential customer is interested. Then the contract arrives, asking the company to confirm that it has the rights necessary to provide the product, protect customer information, and stand behind an infringement claim. The company’s customer commitments must match the rights it actually holds. A working demo alone cannot establish that match.