After meeting with my doctor, discussing the results of my tests, reading through all of the documentation and talking to my mother who had a similar surgery in 2000, I realized that there have been so many medical breakthroughs over the years. These medical breakthroughs make surgeries like this possible, and in many cases with far better outcomes. So I thought I would write about some of those revolutionary technologies and the Hall of Fame inventors who were responsible for them.
Once you understand what to tweet, how to tweet and how much to tweet, you are quickly able to make excellent connections, increase your website statistics and search engine ranking, find some of your best brand advocates, and benefit quickly and efficiently from word of mouth marketing. In fact, next to YouTube, micro-blogging on Twitter is one of the quickest ways for information about you, your brand, your business, your products and your services to go viral. Before one can feel comfortable on Twitter, they must first understand the purpose of Twitter, realize the potential of Twitter and learn how they can use Twitter to meet their overall marketing objectives. Following, I will discuss and demystify 5 of the top myths about Twitter use for business and give you pointers on how you can get the most out of your Twitter account.
Social media is quickly become THE way to market your business. In the US, more than two thirds of all adults who are active online are also actively using social media today, However, there is still a whopping 57% of businesses who, for one reason or another do not understand the real impact that social media can have on their businesses. Gaining new and retaining old customers, sharing your products and services to a broader audience and giving your customers a voice, are just a few of the many benefits that using social media can bring to your business. There are many myths and misconceptions that keep business owners and marketers from reaping the benefits that social media. If you are one of these businesses, let me “set you free” to explore all that social media has to offer.
You may have noticed that there is a new addition to IPWatchdog’s extensive arsenal of information available to IP professionals, employees and employers alike. This week IPWatchdog.com has launched its newest brand, the JobOrtunities™ Help Wanted Section; which will feature available career opportunities within the IP world.
It seems that no matter where you go these days, the likelihood is high that you will see a “Free Wi-Fi” sticker on the front door of the establishment. Whether you are going for coffee, meeting a colleague for lunch, stopping at a rest stop or waiting for an airplane, you can pretty much bet that you will be able to check your email and surf the web while you are there. It is clear that most restaurants are starting to realize the power and potential of social media, not only for the use of their clientele but also in getting their message out in new and innovative ways. They are seeing that building larger online communities equates to higher numbers of restaurant sales. For this reason, media outlet Nation’s Restaurant News teamed up with an analytics and digital branding firm, DigitalCoCo to create the Restaurant Social Media Index (RSMI) highlighting the industry’s Top 100.
Forever a PC family, IPWatchdog has slowly converted over to all Apple/Mac products. It started with iPhones, then an iPad, followed by 27″ iMacs, and now MacBook Airs. This conversion ultimately got me thinking, “What happened to the old Mac vs. PC Commercials?” Nearly two years ago I wrote an article Mac vs. PC: A Simplistic Yet Effective Marketing Strategy. You remember Mac vs. PC don’t you? The usually frazzled, often disheveled “PC” was played by John Hodgeman and the always hip, cool and technologically advanced Mac was played by Justin Long. The Get a Mac ads which started in May of 2006 and ended in October of 2009 seem to have virtually disappeared. In fact, the commercials are not even featured on the Apple Website. If you click on the “Commercials” link you are now taken to a “Why You’ll Love a Mac” page. Boring. Could it be that Apple thinks PC’s no longer have the issues that have always plagued them in the past? I doubt it. Why do you think we are moving over to “the Dark Side???” Maybe Hodgeman and Long got too big for their roles? Well no matter what the reason, I have one question, “Hey Apple, what happened to Mac vs. PC?”
Steve Jobs, the visionary founder and leader of Apple Computer Corporation, died Wednesday, October 5, 2011 at the age of 56 after an 8-year battle with a rare form of pancreatic cancer. Jobs, who is sometimes referred to as the father of personal computing, was the mastermind behind Apple’s Computers, iPods, iPhones, iMacs and iPad’s and is seen by many as a man who pioneered the personal computing industry and literally changed the way we live our lives every day. In celebration of his life and his accomplishments over the years, the following is a timeline of Jobs’ history, and the history of Apple, beginning in 1972 when he graduated from High School in Palo Alto, CA, and focusing on the major events in a memorable life.
Last week the Association for Intellectual Property Firms (AIPF) held its 2011 Annual Meeting at the W Chicago City Center Hotel. The theme for this years event was “Enhancing IP Rights in a Time of Erosion.” The program covered topics and featured and a variety of professionals from across the IP spectrum and beyond, including Philip S Johnson, Chief IP Counsel for Johnson & Johnson, Kirk Goodwin, Senior Counsel for Whirlpool, Bruce Hendricks, Associate GC for The Goodyear Tire & Rubber Company and of course, yours truly, The Social Media Diva of IPWatchdog.com. You could say the program technically started Sunday evening when the Board of Directors and Speakers got together at Mike Ditka’s in Chicago. The food and service were amazing, the company was friendly and conversations were stimulating. The only thing that could have made the night better was being able to stay and watch some football after the meeting. It was, after all, a sports bar. But I digress.
Those of you who follow IPWatchdog, know that my passion is Brand Development, Brand Building, and Online Marketing using social media. I try to educate our readers on how they can use social media for their businesses regardless of size. However, I decided to take a different approach and compare the social media campaigns of Apple, Inc, Coca Cola, Nike and Dell Computers. Let’s take a look at how these four industry giants use social media today.
President Obama started by commending the students of what he called “One of the best high schools in the country.” He mentioned that; “We have an exhibit of some of the projects that you guys are doing, including the fist high school student satellite, a wheel chair controlled by brain waves, robotics and more. He made the crowd smile when he jokingly said; “I am hoping that I will learn something just by being close to you; through osmosis. I already feel smart just standing here.”
In addition to a diverse international faculty focusing on “Enhancing IP Rights in a Time of Erosion” and other innovative IP topics, AIPF offers its Brand of Excellence programming which will include topics like eLawyering, Mentoring, Legal Project Management and Social Media for the Attorney. PWatchdog’s own Renee Quinn, the Social Media Diva™, will present at 11:35am on Tuesday, September 20, 2011 on “Marketing, Brand Building and Social Media for the Attorney.” Renee will also be covering the AIPF Annual Meeting for IPWatchdog.com.
How often do you use a telephone book to search for a business of interest? Phonebook? What’s a phonebook, right? How often do you search in the online yellow pages for a particular business? Probably anytime you want to know how to contact a company of interest. And how often do you find that the business of interest does not have a website? How often do members of the business community hand you a business card with an email address @yahoo.com or the like? In today’s business world it is amazing to see just how many businesses still do not have a web presence.
Having a small business means having many challenges, especially in the earliest phases of development. Faced with challenges such as letting people know about your new business, establishing and augmenting your brand, creating a website, designing logos, developing and implementing marketing initiatives, creating and printing real world marketing materials, procuring new clients and customers, building and maintaining a blog, initiating and executing a social media campaign, acquiring followers within your social media platforms, securing office space at a reasonable cost, book keeping and everything else that must be done during the start-up process. This seemingly endless list of tasks seems to imply that starting a new business will most certainly be a stressful and very expensive endeavor. But starting and growing a small business, does not have to cost you an arm and a leg nor does having a small business mean that your business has to look “Small.”
There are many ways to enhance your small business, making it look bigger, at relatively inexpensive costs. Everyone has to start somewhere, but think about things from the customer’s perspective. Think about a time when you were searching for businesses that you wanted to work with for personal use. Did you choose the smallest entity you could find, one that did not have a website or even have a business card to give you? Probably not! Chances are you decided to look a little further to find someone you felt was more “experienced” in their field. If that’s something you’ve done, then chances are your small business may loose customers for the same reason. Starting a new business can be a very expensive venture. Following are some fairly inexpensive suggestions that you can execute in order to make your small business look more like an established corporate entity.
Google, which is undoubtedly the most popular website in the world seems to constantly be challenging the domination of the second-most popular website, Facebook, which is the world’s largest online social network that currently boasts 750 million users. For this reason, Google has been trying to create a social platform of it’s own to rival the social media giant, not just once, but now for the fifth time. First there was Orkut, which was launched one month before Facebook in January of 2004, followed by Jaiku, which was founded in February of 2006, followed next by Wave which was released in September 2009 and is no longer being developed as a stand alone product, followed next by Buzz which was launched in February of 2010. But Google has not given up and last month unveiled its Google+ program as the newest attempt to trump Facebook’s popularity.