Posts Tagged: "Renee C. Quinn"

Over recent years, online advertising has been a driving force in the growth of the Internet. As business owners, you never stop hearing about the benefits of having your own website and advertising your services on-line. I am guilty of preaching this sermon myself! However, because of the ever-increasing existence of badware, it has become increasingly difficult to know what ads or websites we can trust. Thankfully, tech giants such as Google, Twitter, Facebook, PayPal and others have joined forces with StopBadware.org and formed the Ads Integrity Alliance (AIA) in order to combat Badware, protect users from bad ads and maintain the integrity of the “online advertising ecosystem.”

Social Media is not a fad. It is not something that is going to go away nor is it going to be replaced by something bigger and better. Most businesses have embraced social media and all that it has to offer. Perhaps you, yourself have taken a ride on the social media bandwagon. But, even if you have a well-established social media presence, are you really getting the most out of your online relationships? Are you missing opportunities to truly leverage your business relationships online in order to reap bigger rewards and sales in the real world? Following are 5 easy ways that you can take to utilize your online business and real-world relationships to increase your overall social media ROI.

As most likely already know, Google has made it a tradition to create fun Google logo’s (or Doodles) to celebrate specific holidays, anniversaries and the lives of famous artists, pioneers and scientists. You may recall that on Saturday May 22, 2010, in celebration of Pacman’s 30th Anniversary, Google featured its very first interactive doodle in the form of a Pacman game you could actually play. You can read more about it in my article Pacman Celebrates its 30th Anniversary – Google Style. Yesterday Google featured another interactive doodle that they call the “Goog” this time in celebration of Dr. Robert Moog (rhymes with “vogue”), an American pioneer of music with the invention of the electronic analog Moog Synthesizer. If you missed it, that’s OK, you can still play the fully interactive “Goog” Doodle through the Google Doodle Library.

Today I attended the an event on Intellectual Property and the US Economy which was held in the Eisenhower Executive Office Building on the White House grounds. The purpose of the event was to unveil a study — Intellectual Property and the U.S. Economy: Industries in Focus — prepared by the Economics and Statistics Administration and the United States Patent and Trademark Office. The study found that intellectual property intensive industries support at least 40 million jobs in the United States and contribute more than $5 trillion dollars to U.S. gross domestic product (GDP). That is to say that 27.7% of all jobs in the U.S. were either directly or indirectly attributable to IP-intensive industries, and the amount contributed to the U.S. economy represents a staggering 34.8% of GDP.

So, what is this International Be Kind To Lawyers Day? I am so glad you asked! Steve Hughes, a non-lawyer from St. Louis, has been working with attorneys for many years now through his consulting firm Hit Your Stride, LLC. Whenever Steve merely mentions that he works with lawyers, he is more often than not met with snide comments, jokes and scowls. He hears things like, “Lawyers? I bet that’s a treat.” Or, “Lawyers? You poor thing.” So he asked himself, “Is it too much to ask to be nice to lawyers for just one day?” And in answer to his question, not to mention as a result of his playing defense counsel for an entire profession, the idea for National Be Kind To Lawyers Day was born.

On Sunday March 25 and Monday March 26, 2012, I attended the Second Annual Women’s Entrepreneurship Symposium (WES) in Shreveport, LA. The event was hosted by the United States Patent and Trademark Office (USPTO) in Honor of Women’s History Month and was put together in collaboration with U.S. Senator Mary L. Landrieu (D-LA) and the city of Shreveport, Louisiana. WES was held at the Shreveport Convention Center and focused primarily on women entrepreneurs, innovation and the importance of intellectual property to business. I was honored to accept an invitation to present at this year’s event on social media and the importance of developing and leveraging online business relationships.

Later in the month in Shreveport, Louisiana, the USPTO will hold its 2nd Annual Women’s Entrepreneur Symposium. This event will take place from March 25 – 26, 2012, and is co-sponsored by the USPTO, U.S. Senator Mary L. Landrieu and Cedric B. Glover, mayor of the City of Shreveport. The event will take place at the Shreveport Convention Center, and the symposium has blocked rooms at the Hilton Shreveport. Our very own Social Media Diva™, Renee Quinn, will be speaking at the symposium on the topic of building relationships. The full title of Renee’s presentation is From Inventor to Entrepreneur: Developing and Leveraging Relationships to Drive Growth.

Six patent and litigation attorneys recently left the international law firm of Dorsey & Whitney LLP to join the growing Intellectual Property team at Winthrop & Weinstine, P.A. The addition of these six attorneys brings the total number of IP lawyers at Winthrop & Weinstineup to 30. This got us thinking that maybe this move is part of what seems to be a continuing trend in the intellectual property industry. With so many large firms vanishing and small to medium size firms flourishing. So I sat down to talk with Scott Dongoske, president, and Deb Cochran, marketing director, of Winthrop & Weistine for a conversation.

If you are a small business owner, you are located in a small personal office or you work from home, you probably use either a cell phone or personal landline as your business phone. When you call a potential client, what shows up on their called ID? What do potential clients hear when they call and want to leave you a voicemail? What if they simply want to know your hours of operation or fax number? You may not realize this but your telephone system’s features, including your caller ID display and voicemail greeting, have a major impact on how others see your brand.

Just like people, all brands have their own personality. Brand personality is defined as a set of human characteristics that are associated with a brand name and is determined by consumer interactions with your brand. It is essentially, how your brand behaves in the public light. Your brand personality is determined mainly by your own personality and identity. There are many influences on brand personality including profession, industry, age, gender and emotional characteristics, to name a few. But your brand personality should also reflect what you want others to think of when they hear your name.

On September 17, 2011, I attended the Signing of the America Invents Act at Thomas Jefferson High School for Science and Technology. A young lady named Rebecca Hyndman, who is a senior at the high school, introduced President Obama, which took place immediately prior to his signing the Act into law. Rebecca was chosen for this honor because at the age of just 14 she acquired a patent for her own innovation. Recently, I ran into her father, Kelly Hyndman, at another IP event. While discussing the AIA signing ceremony, I asked Mr. Hyndman if he would mind my interviewing his daughter for our blog. With his blessing I conducted the following Interview.

One of the best things about social media is that you don’t need to have a big marketing budget to benefit from the different ways that social media can propel your business, but you do need to be committed and have a strategy. If you are not going to hire a consultant to assist you then you are going to need to invest the time to do things yourself, which is fine so long as you actually do it! Here is a list of “Social Media Resolutions” that you should consider implementing in your 2012 Marketing and Brand Building Social Media campaigns.

Thanks to social media everyone has the ability to connect with like-minded individuals all over the world. But if you want to exploit social media you need to have an effective strategy. It doesn’t take an enormous amount of time each day. In fact with only 15 minutes a day, you can really make quite an impact. But like everything you hope to succeed with in life it does take planning and forethought. Here are suggestions on how you might be able to use social media to develop your brand, monitor quality, engage customers, expand upon ideas and connect with others within your industry.

The holiday season is about having fun, spreading cheer and spending time with family and friends. So in that spirit we put together a few video Christmas cards for our readers. From our family to yours – Merry Christmas! Thank you for reading IPWatchdog.com!

Hello everyone. I am writing today to provide an update to our readers on several matters (i.e., Renee’s surgery and our server issues), and to make a plea for votes in the ABA Blawg 100 contest — IPWatchdog is in the IP Law category. So please vote for IPWatchdog and if you could help spread the word to family, friends and co-workers and get them to vote that would be greatly appreciated.