Posts Tagged: "Audi"

Esports Sponsorship Agreements: What to Look Out For

Esports is a truly global phenomenon, with some analysts estimating worldwide viewership at approximately 300 million, potentially rising to 500 million by 2020. With so many eyeballs on esports – and with so many of those eyeballs being in a millennial category that is young, affluent, globalized, and technologically-driven, but increasingly challenging for brands to engage with – esports presents an exciting opportunity for sponsors. And, as with any other sport, sponsorship can be a significant revenue generator for rights holders. But, intellectual property rights are complex in esports. When entering into an esports sponsorship arrangement, both rights holders (whether they be players, teams, tournament organizers or games publishers) and sponsors face many of the same issues that the parties to a deal in traditional sports do.

Looking back on 2015, autonomous and electric vehicles dominate car tech headlines

In many ways, 2015 has been the year of the automobile, especially in the tech world. Throughout the course of the year we’ve noted a great deal of business and technological developments that have been reshaping the entire vehicle manufacturing sector. Gone are the days that the market is completely dominated by names such as General Motors Company, Ford Motor Company or Toyota Motor Corp. As 2015 draws to a close, these traditional automaker behemoths are seeing encroachment on their position from some unusual names, especially those residing in Silicon Valley.

The first ever CES Asia highlights growing consumer base in China

The first ever CES Asia took place between May 25th and 27th in Shanghai, China. The inaugural industry event showcased the many different technologies that will be entering China’s consumer market in the coming months and years. The three-day exposition was the first Chinese technology trade show coordinated with the Consumer Electronics Association since 2012. More than 200 companies came from 15 countries to display emerging consumer technologies from knockoff versions of Google Glass to home cinema technologies. The forecasts for the Chinese consumer market for emerging technologies would give any technology developer reason to believe that nothing but fair weather awaits them in that country.