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Alyssa J. Devine

Founder, Managing Partner

Purple Fox Legal

Founder and Managing Attorney of Purple Fox Legal, Alyssa J. Devine has created a unique law firm focused on intellectual property law for creatives and entrepreneurs. Uniquely positioned to assist her clients Alyssa is not only a lawyer but has also earned an MBA from Indiana University. Her knowledge and passion for both business and IP law is the winning combination that helps create customized legal solutions to support her clients business values. Alyssa has worked at both state and federal levels with numerous judges providing her with a wider perspective of the law and how it works. She has also gained valuable insight working at a renowned intellectual property management company that focuses on protecting deceased celebrities’ brands.

Recently, Alyssa J. Devine’s alma mater, Indiana University- Robert H. McKinney School of Law, published an Alumni Spotlight recognizing her accomplishments. She was also recently interviewed on The Renaissance Podcast, where she spoke about the importance of intellectual property for all business types. She is passionate about educating others about the law in hopes to inspire appreciation for the value and beauty of intellectual property while using legal principles to grow businesses. Alyssa also enjoys giving back through volunteering and was awarded the Norman Lefstein Award of Excellence for volunteering over 500 pro bono hours.

Recent Articles by Alyssa J. Devine

Why You Should Care About a Federal Right of Publicity

If you’re reading IPWatchdog, you probably have some familiarity with intellectual property rights, such as patents, copyrights and trademarks. However, one distinct type of intellectual property is often left out and misunderstood. It’s called the right of publicity. While publicity rights are often confused with other types of intellectual property or privacy rights, or mistakenly associated only with famous individuals, they are incredibly important, far-reaching, and deserve much more attention.