Securing a trademark registration is only the first step. The real challenge begins when you need to enforce it against counterfeiters and infringers in complex markets like China, Mexico, and Turkey. Navigating different legal systems, languages, and cultural nuances alone can feel overwhelming. Without a localized strategy, you risk wasting significant time and money on ineffective actions, while infringers continue to damage your brand and eat into your revenue.

This webinar is your definitive guide to taking back control. We’ve assembled a team of seasoned IP attorneys who practice exclusively in these three countries. They will move beyond theory to give you a practical, street-smart playbook for effective enforcement.

In essence, this webinar provides:

• Clarity over Confusion: It demystifies three complex legal systems.
• Action over Theory: It provides concrete steps, not just academic concepts.
• Efficiency over Waste: It helps you avoid common, expensive mistakes.
• Empowerment over Helplessness: It gives you the knowledge to take informed action to protect your assets.

Moderator: Hins Li, Jiaquan IP Law (China)

Speakers: Lucy Chen, Jiaquan IP Law (China), Irely Aquique, TSURU (Mexico), Ezgi Baklaci Gülkokar, Moroglu Arseve (Turkey)