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Navigating Brand Protection in the Andean Community and China

July 23, 2025 @ 10:00 am - 12:00 pm EDT

Free

Union Andina Intellectual Property Solutions, in partnership with Jiaquan IP Law of China, is pleased to invite you to the webinar “Navigating Brand Protection in the Andean Community and China.” In this event, Alejandro Castro (Managing Partner at Union Andina IP) and Rick Z. Tan (Trademark Director at Jiaquan IP Law) will provide an updated overview of trademark protection in Peru — including the Andean Community — and China, respectively.

What You Will Learn in This Webinar:

Join us for an in-depth exploration of the key aspects of trademark protection in the Andean Community (Peru) and China. Our expert speakers will cover:

  • The trademark registration process: Understand the step-by-step procedures for registering trademarks in Peru and China.
  • Opposition, cancellation, and other administrative disputes: Insights into handling challenges to your trademarks and navigating administrative procedures.
  • Brand enforcement strategies: Effective approaches to safeguard your brand against infringement and misuse.
  • Unfair competition and trademark issues: Understanding how unfair competition laws impact trademark protection and what you can do to defend your brand.

This session will equip you with practical knowledge and actionable strategies to strengthen your brand’s position in these important markets.

About the Speakers:

Alejandro Castro – Managing Partner at Union Andina

Alejandro is the Managing Partner of the firm, specializing in Industrial and Intellectual Property, Advertising, Privacy, and Consumer Protection law. He holds a Master of Laws (LLM) in Intellectual Property from the University of New Hampshire – Franklin Pierce School of Law.

With over 10 years of experience, Alejandro provides strategic legal counsel on the protection of trademarks, patents, and plant varieties in Peru. He leads complex projects involving the registration and international protection of trademarks for both local and multinational clients across Latin America, Europe, Asia, and North America.

Union Andina Intellectual Property represents leading clients such as KTM of Austria, a renowned manufacturer in the motorcycle industry, and Grupo Xcaret of Mexico, a major player in the hospitality and tourism sector. The firm manages extensive trademark portfolios for these and other major companies throughout Latin America and other strategic international markets.

Rick Tan – Trademark Director at Jiaquan IP Law

Rick holds a Bachelor of Engineering degree from Wuyi University and has been active in the IP industry since 2013. He has represented a wide range of clients, from individuals and start-ups to large multinational corporations. His portfolio includes internationally recognized companies such as a leading German antivirus software provider, a British royal-certified mattress manufacturer, the world’s largest beer manufacturer, Russia’s top e-commerce platform, and a publicly listed Finnish retailer.

Rick excels in managing large and complex trademark portfolios, including handling nearly 300 Chinese trademarks for a German antivirus company and almost 500 Chinese trademarks for a French food producer. His expertise spans brand protection and development strategies.

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