As the legal market becomes more competitive, law firms are increasingly fighting to win and retain clients. This competitive marketplace causes some to compete on price, which creates vicious downward pressure that is often irresistible to budget-conscious clients.
If you want to charge higher rates, there must be a reason for the client to hire you at a super-competitive price compared to the discount firm that just pitched the work. So, what differentiates your firm from the competition? Why are your lawyers better?
Join Gene Quinn, patent attorney and founder of IPWatchdog.com, for a conversation about strategies for finding, winning, and keeping the right clients who will be willing to pay your lawyers what they are worth for the job that really needs to be accomplished. Joining Gene will be Sangeeta G. Shah, CEO of Brooks Kushman P.C., and Jayne Durden, Vice-President of Law Firm Strategy for Anaqua.