With over 15 years of experience in intellectual property, Robert Daniel Shores is a partner at Daniel Law, where he plays a key role in the firm’s strategic direction and client service across all areas of IP. He works closely with global companies in technology, fashion, entertainment, and life sciences, helping them protect and maximize the value of their intangible assets throughout Latin America.
Robert’s practice spans trademark protection, brand enforcement, anti-counterfeiting, and IP litigation, as well as broader advisory work on regulatory and technology-related IP challenges. He collaborates with legal and business teams to structure effective rights management strategies, mitigate risks, and drive impactful results through both litigation and innovative solutions.
Beyond his client work, Robert is actively involved in ensuring service excellence across all of Daniel Law’s IP teams, working closely with the firm’s patent, regulatory, and litigation leaders to enhance client engagement and optimize strategic outcomes.
His international experience includes serving as a seconded attorney at a top-tier UK law firm and earning an LL.M. from Berkeley UC in IP & Technology Law, where he graduated with high honors in Trademark Law. During his time at Berkeley, he also received recognition for excellence in legal reasoning and advocacy, earning the award for Best Oral Presentation in a mock trial on secondary meaning.
He is an active participant in professional associations such as INTA, ECTA, MARQUES, PTMG, ABPI, and IPO and contributes to thought leadership initiatives in IP and technology law.
Robert’s work has been recognized by leading legal directories, including MIP’s IP Stars, WTR 1000, Chambers & Partners, Legal 500, and Leaders League.
Over the past few years, Brazil has started to gain traction as a forum for standard essential patent (SEP) litigation—and a big reason for that is how preliminary injunctions (PIs) work here. But long before SEPs were trending, injunctions have always played a central role in Brazilian IP enforcement. Let’s explore why injunctions are so common—and powerful—in Brazil, especially when compared to other countries.
Slogans play a crucial role in branding, serving as memorable and important expressions of a company’s identity. In Brazil, slogans are eligible for trademark registration, but their acceptance has historically been limited by strict requirements for distinctiveness and functionality. With the Brazilian Patent and Trademark Office (BPTO) recently updating its interpretation of the law, the landscape for protecting slogans is evolving, offering new opportunities for brand owners.