Scott Hervey Image

Scott Hervey

Shareholder

Weintraub Tobin

Scott Hervey is an Entertainment, Intellectual Property, and Business attorney who works with companies in a variety of different industries.  As a Shareholder with Weintraub Tobin, he represents traditional entertainment and digital media companies, technology companies, early-stage investors, and all varieties of brand-driven enterprises in financing, mergers, acquisitions, licensing, and other general business transactions.

Scott’s Entertainment practice is primarily in the area of television and digital media. Scott regularly represents studios, television production companies, producers, directors, writer/showrunners in a wide variety of transactions, including network negotiations, development deals, and all forms of rights acquisitions. Scott is the co-lead of the Firm’s Business & Legal Affairs group, which provides outsourced comprehensive business, legal, and production affairs to clients requiring either a full-service solution or an interim/project-based solution.  In the area of emerging media, Scott represents investors, venture capital funds, and emerging growth companies in financing transactions. Scott also represents top digital media content creators, digital media studios, YouTube Networks, and other new technology companies in a wide variety of matters, including acquisitions, production, clearance, and general business matters. Scott previously served as the acting business affairs director for the publicly traded digital content company Digital Music Group, Inc. (now The Orchard).

Scott has extensive knowledge and experience in trademark law. He has represented clients in domestic and international trademark registration and enforcement in a variety of industries such as legal cannabis, cosmetics and beauty, fitness, gaming, entertainment and hospitality, wine and spirit brands, medical devices, and sports and entertainment.

Scott was featured in Variety’s 2014 Legal Impact Report and has been listed as a “Super Lawyer”® in Intellectual Property on numerous occasions. He was a professor of entertainment law at King Hall law school, U.C. Davis, and regularly speaks at various industry events about digital media. Scott serves on the Hollywood Radio and Television Society (HRTS) board of directors and is the co-chair of HRTS Unscripted Content Group.

Scott is a frequent contributor to The IP Law Blog. With fellow IP attorney Josh Escovedo, Scott hosts  The Briefing from the IP Law Blog podcast on current trademark, copyright, and patent law, as well as IP litigation and intellectual property in the news.

Recent Articles by Scott Hervey

The Briefing: Navigating the Evolving Landscape of Influencer Marketing – A Guide to the Latest FTC Changes

As we step into a new year, the landscape of influencer marketing is witnessing notable changes that impact both brands and talent due to recent updates to the Federal Trade Commission’s (FTC) Guide on Endorsements and Testimonials in Advertising. Let’s delve into the key insights shared in this informative conversation.

The Briefing Podcast: The Protectability of Short Phrases

“Show me the money.” “Who you gonna call?” “Go Ahead. Make my day.” While catchphrases like these often hold immense value and creators of these phrases may seek to prevent others from using them under any circumstances, the protectability of short phrases is not always straightforward.