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Anna Naydonov

Anna Naydonov’s practice focuses on trademark and false advertising litigation. She routinely litigates high-stakes cases for some of the world’s most renowned brands before federal trial and appellate courts and the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office. Anna has worked on winning appellate briefs, requests for injunctive relief, class certification briefs, and represented clients in jury and TTAB trials.

For more information or to contact Anna, please visit her Firm Profile Page.

Recent Articles by Anna Naydonov

Latest Cases from the NAD on Environmental Claims Provide Helpful Practice Tips for Marketers

From consumer goods to cutting-edge industries like blockchain and crypto, consumers want more environmentally-friendly solutions. And advertisers, in response, are rushing to tout their sustainability-focused corporate missions and product solutions. In recent decisions, Butterball, Georgia-Pacific, and Everlane, the National Advertising Division (NAD) of BBB National Programs provided useful and detailed guidance on how advertisers can support sustainability claims and avoid making unqualified general environmental benefit claims that could mislead consumers. In addition to marketing lawyers, brand owners and trademark counsel alike should also be on the lookout for overreaching environmental marketing claims.

Spilling the ‘Detox Tea’: Are We About to See More FTC Action on Social Media Influencer Advertising?

In a recent letter, Senator Richard Blumenthal (D-Conn.) urged the Federal Trade Commission (FTC) to take action against makers of “detox teas” for engaging in “predatory” and misleading marketing tactics on social media platforms, targeting primarily young adults (and young women in particular). Taking aim at the Instagram idol Kim Kardashian, Senator Blumenthal pointed out that influencers earn up to “six figure sums” for a single social media post promoting detox tea products without any expectation that the endorsers personally use the products and expose themselves to the alleged health risks associated with the teas.