Sara M. Bauer Image

Sara M. Bauer


Womble Bond Dickinson

Sara Bauer is Counsel with Womble Bond Dickinson. When providing strategic trademark and copyright advice, Sara M. Bauer understands that there is no one-size-fits all approach. She believes it is critically important to understand a client’s business model – from where they are now to where they want to go – to effectively meet both short- and long-term goals with an effective domestic and global IP strategy. She meets these goals by staying in close communication with clients to ensure objectives are clear and to provide guidance on the nuances of the law.

Sara is ranked in the World Trademark Review 1000 – The World’s Leading Trademark Professionals. She concentrates her practice on all aspects of trademark and copyright law, in addition to domain name, advertising, and related intellectual property matters. Her wealth of experience allows her to effectively support both emerging companies and established organizations across various industries, in developing, protecting, managing, and expanding their trademark and copyright portfolios. She guides clients through the process of securing a trademark, advising on the selection, prosecution, registration, maintenance, and enforcement of trademarks and designs, both domestically and internationally.

Recent Articles by Sara M. Bauer

Chanel’s Win in Trademark Infringement Case is a Lesson for Resellers

Fashion is a brand-driven industry, and few brands in the fashion space carry the same cachet as Chanel. But how much control do brands like Chanel have over merchants who resell name-brand items in the secondary market? The answer, according to a federal jury in the Southern District of New York, is “Quite a bit.” The jury awarded Chanel $4 million in statutory damages on Chanel’s claims of trademark infringement, false association, unfair competition, and false advertising related to What Goes Around Comes Around’s (WGACA) reselling and marketing of Chanel products. The plaintiffs prevailed on all claims.