Brand owners with effective enforcement programs in the United States and Europe frequently assume that familiar notice-and-takedown strategies will transfer readily to online marketplaces in Asia. In practice, the same playbook can produce substantially different results. Local rights may be required, evidentiary demands vary by platform and jurisdiction, removed sellers may quickly reappear through newly created entities, and continued online complaints produce diminishing returns.

Join us on Tuesday, October 6, at 10 AM ET for a substantive conversation about how in-house counsel, brand protection leaders, and outside counsel can adapt their enforcement strategies for China and Southeast Asia. Drawing upon on-the-ground marketplace and legal experience, panelists will examine why optimizing for speed and takedown volume can sometimes undermine broader enforcement objectives – and how the strategy changes when the real target is not an individual listing, but the seller and commercial operation behind it.

The conversation will discuss how local registrations and jurisdiction-specific evidence affect enforcement options, and when investigation should move beyond the platform to the factories, individuals, and business operations supporting the infringing activity. Panelists will also discuss how repeat-offender policies should influence the timing and coordination of complaints, why seller recurrence and active seller counts may be more meaningful performance measures than raw removal totals, and how productive marketplace relationships can become an important enforcement asset.

Attendees will leave with a practical framework for determining when to pursue a takedown, when to preserve evidence, and which metrics provide the most meaningful picture of program effectiveness.