Ford and Tesla have offered their patents for licensing in the hope of increasing electric vehicle (EV) adoption and improving the supporting infrastructure. In contrast, Toyota is banking on fuel cell vehicle (FCV) technology. The broader automotive innovation game is being won by “connected cars” at the moment because consumers are unwilling to pay more for physical car features, but they are influenced by software related innovations. Technology companies are now entering the car sector with their own EVs. This is leading to competition to access the talent needed to drive innovation and a willingness to open up technology investments. By opening their patent portfolio, Ford could be sharing their existing inventions in the hope that their technology is adopted more quickly and of acquiring the talent needed to be at the forefront of innovation.