Posts Tagged: "Cisco"

This week in IPWatchdog’s Companies We Follow series, we take a closer look at the Internet networking hardware developer’s recent innovations. Video conferencing has been a topic of interest for Cisco’s research and development teams, as two U.S. Patent & Trademark Office patent documents describe. One document, a patent application would protect a simpler system of establishing video conferencing connection. An US patent gives Cisco the right to protect a system of gauging member participation levels to make sure meeting members are paying attention. Business marketing is a big topic in the digital world, and another Cisco patent application seeks to utilize a wide scope of user social interactions to build consumer profiles for smarter advertising. Other patent applications would protect systems of attaching metadata to media sessions for creating a diagnostic session log, and another protects methods of storing Bluetooth connections for quicker device authentication in call center systems.

East Carolina University, also known as ECU, has filed a lawsuit against Cisco Systems, Inc., a huge multination communication company. Why take on a networking and communication giant? Because Cisco has been using the phrase “Tomorrow Starts Here” in their newest marketing campaign – a phrase that ECU has been using for over a decade, and has already federally trademarked.

Such is the case with the newest lobby in Washington, the self-described “ITC Working Group.” You won’t learn anything about this organization by searching Google — odd, considering that Google is a member — but according to industry sources, its aim is twofold: First, it wants to block the International Trade Commission (ITC) from hearing patent infringement cases brought by “non-practicing entities” — i.e., patent holders like universities, independent inventors, and others who license their patents for manufacturers to commercialize. And second, it wants to weaken the ITC’s power to block the importation of infringing products into the U.S.

The reason for what appears to be a strange assortment of collaborators is the fact that tech giants like Google, Microsoft, Cisco, Apple and others are facing what they characterize as a huge patent troll problem, and this so-called patent troll problem comes disproportionately from business method patents and software patents. So it is easy to see why the banks and tech giants have formed an alliance to go after these types of patents that impact technology, communication and software.