Corinne Kerston

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Apple Applies for Smart Shoe Patent

Do you ever have trouble remembering when to replace your running shoes? Apple seems interested in introducing an intelligent piece of footwear that will warn wearers of when a critical level of wear and tear has been reached. Worn out shoes don’t offer the correct amount of support to your feet and can cause injury to your feet, knees and even back, so Apple’s newest wearable technology venture is a health asset and not just something that looks cool.

East Carolina sues Cisco over “Tomorrow Starts Here” trademark

East Carolina University, also known as ECU, has filed a lawsuit against Cisco Systems, Inc., a huge multination communication company. Why take on a networking and communication giant? Because Cisco has been using the phrase “Tomorrow Starts Here” in their newest marketing campaign – a phrase that ECU has been using for over a decade, and has already federally trademarked.

Target, Walmart Win Copyright Litigation Over Zebra Pattern

Meridian Textiles filed a copyright claim against Topson Downs, Target and Wal-Mart (collectively called Defendant in court documents), claimed the used fabric designs that are solely theirs. The claim was related to 4 separate fabric designs: a zebra stripe pattern, a burnout pattern, an animal print pattern and a lace design. United States District Court of the Central District of California Judge Gary Klausner said that the zebra print pattern in question is not entitled to protection under copyright because the pattern reflects animal stripes that are found in nature and not a man-made pattern, and therefore ordered the U.S. Copyright Office to invalidate Meridian’s registration on the pattern.

The Other BBB: Business Blogging Basics

By now you may have noticed that most successful businesses have a blog. This is no coincidence. Blogging can help you gain customers, drive traffic to your website and raise your rank in the search engine result pages. Here is a list of business blogging do’s to help you get started with your own blog.

Replica Batmobile on Trial for Copyright, Trademark Infringement

The Batmobile namesake owners are doing battle over replicas of this very car. DC Comics, a subsidiary of Warner Bros., is pushing a lawsuit against California custom paint and auto body shop, Gotham Garage. Owned and operated by Mark Towle of Santa Ana. Gotham Garage specializes in customizing replicas of the various Batman vehicles. This lawsuit started nearly 2 years ago, when Warner Bros. claimed that Towle’s business was violating copyrights and trademarks that are owned by DC Comics.

Nielsen and Twitter to Join Forces

Starting in the fall of 2013, the Nielsen Twitter TV Rating will chart the conversations that take place on Twitter about television shows. It will measure the total audience for each show’s social activity. According to a representative at Nielsen, this new rating system will provide the “precise size of the audience and effect of social TV to TV programming.”

Amazon Wins Small Victory Against Apple Over App Store

U.S. District Judge Phyllis Hamilton while there are similarities in the names of the digital application storefronts, Apple has not proved that Amazon has in fact tried to pass itself off as an official Apple app store. In her order to dismiss the claim, Hamilton wrote, “There is no evidence that a consumer who accesses the Amazon Appstore would expect that it would be identical to the Apple App Store, particularly given that the Apple App Store sells apps solely for Apple devices, while the Amazon Appstore sells apps solely for Android and Kindle devices. Further, the integration of Apple devices has more to do with Apple’s technology than it does with the nature, characteristics, or qualities of the App Store.”

Flavored Straw Provides Delivery Mechanism for Medicine

Another benefit of the straws is that in addition to milk and other beverages, it can also be used as a delivery method for children who usually have an aversion to medicines and other necessary vitamins or tonics. According to the press release from the company, “the technology can be used to deliver not only flavorings, but nutritional and therapeutic compositions such as probiotics and medications, greatly expanding its uses.” This could be good news for any parent who has fought with their child to take their medication. Ill-tasting medication can be disguised with a more favorable taste by using a flavored straw to drink it.