Matthias W. Stecher is a Partner at ADVANT Beiten’s Munich office and co-head of the Practice Group IP/IT/Media. His area of expertise comprises intellectual prop-erty, unfair competition law and international commercial law as well as the indus-try sectors automotive and logistics.
Matthias W. Stecher has extensive litigation experience, in particular in connection with Intellectual Property Rights (trademarks, designs, patents) and technical products (gear manufacturing machines, bottle filling plants, industrial doors, printing machines, vibration testing systems). Another core area of his work is drafting and negotiating contracts, in particular regarding licenses, R&D coopera-tions and IP driven transactions.
Matthias W. Stecher studied at the University of Tu?bingen and New York University (M.C.J., 1988) and is also admitted as Attorney-at-Law in New York. In 1991, Matthias spent one year working at the Italian law firm Brosio Casati e Associati. Mr. Stecher has been working with ADVANT Beiten since 1994.
With its widespread use on social networks, mainly on Twitter, the hashtag has become a real communication tool. As a result, there have been a number of trademark registrations with the “#” symbol in the last few years. The question remains, however, as to whether using a third-party trademark with the “#” sign can be considered trademark use and is therefore likely to be infringing the trademark owner’s rights. The Oxford dictionary defines the hashtag as “a word or phrase with the symbol ‘#’ in front of it, used on social media websites and apps so that you can search for all messages with the same subject”.