Join Gene Quinn, President & CEO of IPWatchdog, Inc., and twice named one of the 50 most influential people in the world of Intellectual Property, along with Sylvie Martin, Head of IP for IBM in Europe, the Middle-East and Africa (EMEA), on THURSDAY, July 23, 2020, at 12 pm (noon) ET, for a wide-ranging discussion of the best practices for protecting, managing and exploiting international trademark rights in an increasingly complex and evolving global marketplace.
We are living at a time in which wealth is driven by IP rights rather than tangible goods. In a recent study, titled Intangible capital in global value chains, the World Intellectual Property Organization estimates that more than a third of the value of manufactured products sold around the world comes from “intangible capital”, such as branding, design and technology.…
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