is a patent and trademark attorney in the Denver, CO office of Merchant & Gould, where he focuses his practice on a mix of prosecution and litigation, as well as data protection and information privacy issues. Prior to practicing as an attorney, Roderick previously worked as a registered Patent Agent and a software engineer prior to that. He now focuses his efforts on handling a variety of IP issues for tech companies, as well as businesses in the cannabis space. An entrepreneur in his own right, Roderick understands the complexities involved in developing and running a business. From IP due diligence to GDPR compliance, Roderick understands first-hand the concerns that arise when starting a company and protecting your business assets. Roderick earned his B.S. in Computer Science from the University of Denver, magna cum laude, and his J.D. from the University of Denver. Roderick is also an instrument-rated private pilot and a certified drone operator (sUAS).
For more information or to contact Roderick, please visit his Firm Profile Page.
Although running an early-stage startup is exhilarating, do not let your brand name protection be swallowed up by all the excitement. Neglecting to properly secure a trademark for your company and products can lead to expensive consequences in the future, such as being forced to rebrand just as you’re gaining traction or being unable to stop infringers from using your brand name. Below are 5 of the most common mistakes businesses make with trademarks and what you can do to avoid them.