Paul J Reilly Image

Paul J Reilly

is a Partner and the Section Chair for trademarks at Baker Botts. His practice focuses on trademark, copyright, trade dress, advertising, branding and unfair competition litigation and counseling He has represented clients in numerous intellectual property litigations in federal courts throughout the United States. He also has expertise handling rights of privacy and publicity, and design patents. Paul has extensive experience rendering opinions on the clearance of trademarks and copyrights, rebranding of companies domestically and internationally, licensing, and the prosecution of trademark applications globally, including in the United States Patent and Trademark Office. He has also litigated hundreds of oppositions and cancellation proceedings before the Trademark Trial and Appeal Board and foreign trademark offices on behalf of his client.

Recent Articles by Paul J Reilly

Pumping the Brakes on IP Infringement in the Fast Moving Consumer Goods Industry

With leading-edge, tech-savvy companies in the internet, social networking, and e-retailing space often dominating headlines nationwide, it is easy to overlook the myriad businesses competing in the Fast Moving Consumer Goods (“FMCG”) industry, and to dismiss them as somewhat out-of-touch with the modern consumer. However, FMCG companies have combined revenues nearly on par with those in the more highly-publicized technology-based sectors, and have been thriving in the retail space for decades. IP Rights are critically important in the FMCG industry because businesses operating in this sector rely heavily on brand awareness and brandy loyalty for their success. It makes sense then that IP Rights are pivotal in any FMCG company’s long-term strategy for success.