Ai-Leen Lim

Ai-Leen Lim leads AWA’s Asia practice as CEO and Principal Counsel, managing its headquarters in Hong Kong and its wholly owned Chinese IP consultancy in Beijing. She is admitted as an advocate and solicitor in Singapore and is qualified to practise in Hong Kong and the United Kingdom.  Ai-Leen has worked with some of the world’s most valuable brands and innovation-rich companies on intellectual property, advertising, consumer law, social media and the related regulatory issues in conjunction with market entry and product promotion in China.  She has been consistently recognised for her work through rankings and awards from leading industry publications including Chambers and Partners, The Legal 500, World Trademark Review and Managing IP. Most recently she was listed as a Global Leader by World Trademark Review.