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Big data, artificial intelligence (AI), and machine learning are becoming an increasingly important part of the legal world. These tools offer streamlining and insights never before possible, and while some attorneys resist, those that utilize the power of these new tools are reaping the rewards by being able to provide higher quality legal services, on time, and within budget.

Big data empowered by AI is being used by trademark practitioners and companies managing portfolios every day for everything from clearance and prosecution strategy, to policing, enforcement, and litigation. These tools also offer insights for corporations into the success metrics of outside counsel, and similarly, provide outside counsel the opportunity to use these metrics to distinguish themselves over their peers as they seek to attract new business.

Join Gene Quinn, publisher and founder of IPWatchdog.com, along with Eric Fingerhut, Office Managing Member of Dykema’s Washington D.C. office, and former leader of Dykema’s Trademark and Copyright Practice, and Jayne Durden, Vice President of Law Firm Strategy for Anaqua, for a conversation about how big data, AI and machine learning can and should be used to enhance any trademark practice and streamline the protection strategy for any portfolio manager.