Cheryl Darrup Image

Cheryl Darrup

Chief Strategist

Qti.ai

Cheryl Darrup is Chief Strategist at Qti.ai, a brand protection agency featuring proactive proprietary solutions for independent artists, designers and the Intellectual Property lawyers that serve them.

Based in Corning, New York, Ms. Darrup develops, communicates, executes, and sustains strategic initiatives for this dynamic company, dedicated to improving efficiency and integrity across ecommerce and social media platforms. Cheryl recognizes the importance of following the money trail of fraudulent online transactions. She particularly enjoys brainstorming with colleagues in many different industries, as she’s always maintained that true innovation happens when two distinct disciplines intersect for the greater good.

Ms. Darrup has published and presented dozens of times over her career, most recently about improving the efficiency and integrity of the funds verification requirement for global student mobility at the Association of International Educators’ Annual Conference in Washington, DC in May 2024.

 

Recent Articles by Cheryl Darrup

How Small Retailers Can Efficiently Enforce IP Rights: An Interview with JL Cook of SnakeArts

“The true crime in ecommerce fraud is that creators will stop creating.” That grim assessment has driven Jennifer L. Cook of SnakeArts to fight like heck against rampant infringements and counterfeits globally. Her ongoing class action lawsuit against Meta Platforms claims their subsidiary Facebook knowingly permits copyright infringement via advertisements featuring stolen product images from artists. It seems to be in Meta’s best interest to do so: FB generates the bulk of its billions of dollars in annual revenue from advertisements, without regard to the legitimacy of content.