Invention Marketing

Thank you for visiting our invention marketing page. Our goal is to provide inventors with reliable information that they can use themselves in an effort to commercialize their inventions. If you are considering working with an invention promotion company, be sure to first read Truth About Invention Promotion Companies. In my experience the reason most people turn to invention promotion companies is because they just don’t know what to do, not because they are lazy or unmotivated. My hope is that this page will become a resource to educate inventors and help take some of the mystery out of the steps associated with turning an invention into a profitable endeavor.

Now, for the first lesson, the key to not being trapped into doing business with unsavory invention promoters is to realize that there are no tricks to invention marketing. It just takes work. Of course, you need to first determine what it is that you want to accomplish with your invention, which should be covered in some form of patent pending prior to beginning commercialization efforts. But once you have determined which path to follow you just need to focus your efforts and attention to identifying opportunities, pursuing them and not taking no for an answer. Certainly, there may be a time that you will have to retreat and move on, but those who succeed by and large share the same quality of determination. Determination is critical.

While you can certainly find individuals and companies that offer to do the work for you, you likely don’t want to hire anyone to do your invention marketing related work for you. Hiring someone, such as an attorney or invention promoter, to engage in invention marketing activities gets quite expensive very fast, unless they work on percentage, and it is very difficult to find reputable people who will work on a percentage basis. If you can find someone who will work on a percentage basis that is fine, but the folks that do are very selective, because they have to be. They don’t get paid unless the invention is licensed. Moreover, many who operate in this space do not live up to expectations. This is because they frequently agree to submit your invention, but will they follow up? Will they submit to companies that are likely to be interested? These are critical questions. There will, no doubt, be times that you may need legal expertise, but it is you who should create the opportunities and then bring in an attorney to close the deal or review any deal terms.

The first question that you need to ask yourself is what you want to do with your invention. Do you want to make and sell your invention? Or, do you want to sell your invention rights to an individual or company who would make and sell your invention? Or, do you want to try and license one or more individuals or companies to make and sell your invention? After you make this determination your strategy should come into focus.

Topics

• Inventors Information (from our blog)

• The Truth About Invention Promotion Companies

• Avoiding Invention Promotion Scams
  

• Confidentiality Agreements (why you need one & free sample agreements)

• Drafting Licensing Agreements

• How to find an honest invention broker

• United Inventors Association Education Series

• The Importance of Having a Website

• About the Invention Process
  

• Can You Patent Ideas?

• Moving from Idea to Patent