Breakout Session
Capturing Innovation: The Role of IP Managers and In-House Counsel
September 13, 2022 @ 2:30 PM CST – Knowles IP Strategies Ballroom
2:30 PM CT
September 13, 2022
Capturing Innovation: The Role of IP Managers and In-House Counsel
The value of intangible assets has reached staggering levels. By some estimates, as much as 90% of S&P valuation is attributed to intangible assets. With this increase in intangible assets valuation, companies and employees have become mindful of the need to extract value wherever possible. Still, for a variety of reasons the role of IP Manager can be difficult, with numerous different internal constituencies, expectations, and demands.
The panel will discuss the challenges IP Managers and in-house counsel face in today’s fast-moving technology world as they seek to facilitate R&D, support innovation, derive competitive intelligence, and identify opportunity.
Among other things, the panel will specifically address:
1. Getting buy-in: teaching the nexus between intangible assets and the intellectual property rights used to secure the assets,
2. Staying abreast of technology markets and a changing technology landscape,
3. How to augment and streamline R&D efforts, and
4. Ways to promote and encourage innovation among internal constituencies.
The value of intangible assets has reached staggering levels. By some estimates, as much as 90% of S&P valuation is attributed to intangible assets. With this increase in intangible assets valuation, companies and employees have become mindful of the need to extract value wherever possible. Still, for a variety of reasons the role of IP Manager can be difficult, with…
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