Event Session
The Modern Brand Protection Playbook: Counterfeits, Platforms, Supply Chains, and the Border
September 23, 2026 @ 5:30 PM EST
5:30 PM ET
September 23, 2026
The Modern Brand Protection Playbook: Counterfeits, Platforms, Supply Chains, and the Border
Counterfeiting has evolved into a sophisticated, global enterprise that exploits online marketplaces, social media, fragmented supply chains, and weaknesses in cross-border enforcement. Effective brand protection now requires more than traditional trademark litigation. Companies must coordinate platform takedowns, customs enforcement, supply-chain intelligence, investigations, and targeted legal action as part of a unified strategy.
This panel will examine how leading brand owners and their counsel are building modern enforcement programs that identify threats earlier, disrupt counterfeit networks, and allocate resources where they can have the greatest impact. The discussion will address collaboration with online platforms and U.S. Customs and Border Protection, the role of data and technology in detecting infringement, strategies for tracing illicit goods through complex supply chains, and the practical limits of current enforcement tools. Panelists will also explore how companies can balance aggressive enforcement with cost, speed, reputational risk, and the realities of operating across multiple jurisdictions.
Counterfeiting has evolved into a sophisticated, global enterprise that exploits online marketplaces, social media, fragmented supply chains, and weaknesses in cross-border enforcement. This panel will examine how leading brand owners and their counsel are building modern enforcement programs that identify threats earlier, disrupt counterfeit networks, and allocate resources where they can have the greatest impact.
Session Speakers
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