Aligning Patent Strategy with Business Objectives *

Aligning Patent Strategy with Business Objectives *

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An optimal and comprehensive IP strategy does not magically come into being or stay fresh and relevant over time. Given ever-shrinking budgets and mounting pressure from the C-Suite to justify the value of IP, there is little point in devoting time or resources to things that do not facilitate a business objective over the short term or long term. This means it is essential to periodically reevaluate an existing IP strategy to ensure it continues to remain consistent with overall business objectives and marketplace realities.

Panelists will discuss:

• Understanding what the company is trying to accomplish.
• Identifying what you really own and whether it is sufficient.
• Identifying strategic gaps in patent coverage and taking appropriate action.
• Striking a balance between quality and quantity, given the company’s goals.
• When is it appropriate to move on so resources are not wasted on non-core assets?

Materials

• Six Steps to Building Litigation-Robust Patents
• From Foundation to Fortress: Developing an IP Strategy for Success
• Business Alignment for Patent Professionals

Survey

https://www.surveymonkey.com/r/Aligning-Patent-Strategy-with-Business-Objectives