Combatting Trade in Counterfeit Goods Across the Supply Chain

Combatting Trade in Counterfeit Goods Across the Supply Chain

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With complex trade routes and increasingly sophisticated and flexible criminal networks, dealing with counterfeit goods has become a complex problem for governments and brands. This panel will discuss the sophistication of international counterfeit operations, distribution channels and tactics used by counterfeiters today, as well as:

1. How the “whack-a-mole” type monitoring brand owners must perform is becoming increasingly difficult, although necessary, and ways to prioritize for the biggest impact.

2. The growing problem of counterfeits in developing markets, and where geographically to focus for the biggest impact.

3. The importance of working with governmental agencies and border authorities as a part of any effective global strategy.