Sell-Off Provisions<\/strong>: Depending on the circumstances, a sell-off period for co-branded products might be okay. In others, you\u2019ll want an immediate break, like what Adidas did.<\/li>\n<\/ul>\nAs this issues list shows, brand collaboration agreements can greatly benefit from well-drafted prenup provisions. They might take a little of the sting, reputational and monetary, out of the hit from a partner gone bad.<\/p>\n
Image Source: Deposit Photos
\nImage ID: 161221670
\nAuthor: karenr
\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Trust and estate attorneys regularly advise their clients to enter into prenuptial agreements to protect the valuable assets each spouse brings to the marriage as well as how to distribute community property in the event of a divorce. Brand collaborations with celebrities, influencers or other brands are much like marriages, but brand collaborations are even more unlikely to last. Why not plan for the split, whether it be a conscious uncoupling or a Page 6 kind of divorce, with a prenup? The high profile split between Adidas and Ye (fka Kanye West) reminds us that collaboration agreements should not only plan for the best of times, but it is worth setting up the agreement to account for a sudden and troubling end. \u00a0\u00a0<\/p>\n","protected":false},"author":110976,"featured_media":152553,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[117,6998,228,3,191],"tags":[74285,58041,1227,5531,49,11446,74286,12,2309],"yst_prominent_words":[21279,54399,15265],"acf":[],"_links":{"self":[{"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/posts\/152552"}],"collection":[{"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/users\/110976"}],"replies":[{"embeddable":true,"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/comments?post=152552"}],"version-history":[{"count":3,"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/posts\/152552\/revisions"}],"predecessor-version":[{"id":152871,"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/posts\/152552\/revisions\/152871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/media\/152553"}],"wp:attachment":[{"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/media?parent=152552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/categories?post=152552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/tags?post=152552"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/ipwatchdog.com\/wp-json\/wp\/v2\/yst_prominent_words?post=152552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}