Posts Tagged: "mcdonalds"

How to Keep Your Trademarks Forever

Trademarks must be continuously used to be enforceable. If you stop using them, they are lost. This also means you should have evidence to prove use of your trademark. If your use is challenged, you will have to prove that you’ve been using your trademark, and you need the correct evidence. This just happened to McDonalds in Europe. Even though they were using the BIG MAC trademark, they didn’t have the correct evidence to prove that they had continuously used that trademark for the previous five years, and they lost their European registration.  A truly shocking result.

Other Barks & Bites for Friday, March 22: Vanda Action at Supreme Court, Apple Has to Pay, and Senators Express Concerns Over Fourth Estate

This week in Other Barks & Bites: the Supreme Court asks for the U.S. Solicitor General’s view on whether patents that claim a method of medically treating a patient automatically satisfy Section 101; a jury gives Qualcomm a win in its ongoing patent battle with Apple; the World Intellectual Property Office announces record-breaking totals for international patent applications and cybersquatting actions; Cisco avoids a nearly $60 million damages award at the Federal Circuit; McDonald’s appeals its loss in the EU over its Big Mac trademark; Tesla files trade secret lawsuits against former employees; Peloton faces a copyright suit from music publishers who are seeking $150 million; and Google gets another billion-dollar-plus fine from antitrust regulators in the EU.

Other Barks & Bites: IP News to Watch, January 25, 2019

Today marks the return of our Other Barks & Bites feature, which will profile a collection of news headlines from around the IP world and across practice areas every Friday. This week, the patent spat between Apple and Qualcomm heats up at the PTAB; China’s intellectual property court at Beijing shows signs of heightened requirements in trademark appeals for foreign entities; and the European Union delays debate on copyright reforms that would affect major tech firms that aggregate news and videos online.

Fall Line Asserts Seemingly Invalid Patent Against a Host of Major Companies

On August 15, 2018, Fall Line Patents, LLC asserted U.S. Patent No. 9,454,748 against a number of companies. Specifically, Fall Line alleged in nine separate lawsuits that the mobile applications provided by AMC Entertainment, McDonald’s, Boston Market, Panda Express, Papa John’s, Pizza Hut, Regal Cinemas, Starbucks, and Zoe’s Kitchen directly infringe at least Claim 1 of the ‘748 patent. All of the lawsuits were filed in the Eastern District of Texas and request permanent injunctions as well as damages.

McDonald’s Payment Devices Do Not Infringe Digital Rights Management Patents

The Federal Circuit panel of Circuit Judges Timothy Dyk, Jimmie Reyna and Richard Taranto noted that “the matter at hand reveals a gap in our jurisprudence on what constitutes ‘use’ under § 271(a).” The Federal Circuit found no controlling precedent on the definition of “use” of a claimed system when the accused infringer must act to put the claimed system into service but does not appear to possess any element of the claimed system. Further, the panel felt that McDonald’s had overstated the Federal Circuit’s holding in Uniloc as the appellate court concluded that a single party can still use a system and directly infringe a patent even when that system requires multiple parties to function. “Therefore, Uniloc only broadened the scope of potential direct infringers under § 271(a),” the Federal Circuit found.

The changing role of the trademark lawyer, managing complexity and generating insight to drive business advantage

The idea of brand value is evolving. Trademark lawyers must be concerned with everything that contributes to the protection of a brand, not just its trademarks. Protecting a brand now includes a number of issues that were simply not relevant to the role twenty years ago, such as: trademarks in domain names; the use of trademarks online; trademarks used in social media handles; and trademarks being mentioned in general online commentary.

McDonald’s graffiti decor is targeted in copyright suit filed by estate of NYC-based street artist

McDonald’s choice to go with a pre-treated graffiti look in some of its restaurants has posed legal challenges along with consumer concerns. On October 3rd, McDonald’s was listed as a defendant in a copyright infringement action filed by Jade Berreau, the administrator of the estate of graffiti artist Dashiell Snow, a former girlfriend of Snow and the mother of his only child. Berreau alleges that graffiti decor used by McDonald’s in the interior of hundreds of its restaurants around the world directly infringes on a “tag,” or graffiti lettering, which was developed and used by Snow and became strongly associated with his work. The case has been filed in the U.S. District Court for the Central District of California (C.D. Cal.).

Automation will cause worker displacement but will also create jobs

Google, now Alphabet Inc., is one of the world’s most valuable companies but employs only a tenth of the number of workers of past giants of industry like AT&T and General Motors did about a half century ago. But we need to point out some obvious problems with the theory that technological innovation is dealing irreparable harm to the American workforce. Simply stated, you cannot ignore the reality that technological innovation is a net creator of jobs, from those who create the innovation, to those who market and sell the innovations, to those who install and maintain the innovations. Focusing only on the low income workers who will be displaced by robotics, for example, creates an inaccurate picture that significantly distorts the workplace realities. Further, it is those innovation based jobs that are the high paying jobs that our economy most wants and which will pay livable wages.

McDonalds showing serious signs of being dead in the water

In response to all of these body blows to McDonald’s, CEO Steve Easterbrook announced a number of changes that he hopes will set the corporation on a much more successful course. Easterbrook promised investors after the earnings report was published Wednesday that the company would be making meaningful changes to its menu within the month. Easterbrook has also proposed a major restructuring to the corporation’s global operations that would split the company into four segments: one focused on lead markets like Britain and Australia, a high growth division including Russia and China, a U.S. domestic division and one focused on McDonald’s activities in the 100 other countries where the fast food restaurant operates.

McDonald’s Australian Rebrand: “Macca’s”, a Local Slang Name

But this article is less concerned with actual imperialism, and more with cultural imperialism –particularly the “invasion” of this country by that once all-American, but now global, fast-food chain known variously in its land of origin as McDonald’s, the Golden Arches and Mickey-D’s. Here in Australia, however, McDonald’s most prevalent nickname is “Macca’s”. A recent branding survey commissioned by McDonald’s Australia found that 55 per cent of Australians refer to the company by its local slang name. But the temporary Macca’s rebranding also raises some interesting trademark issues.

Starbucks and Other Popular Restaurants Go Social

It seems that no matter where you go these days, the likelihood is high that you will see a “Free Wi-Fi” sticker on the front door of the establishment. Whether you are going for coffee, meeting a colleague for lunch, stopping at a rest stop or waiting for an airplane, you can pretty much bet that you will be able to check your email and surf the web while you are there. It is clear that most restaurants are starting to realize the power and potential of social media, not only for the use of their clientele but also in getting their message out in new and innovative ways. They are seeing that building larger online communities equates to higher numbers of restaurant sales. For this reason, media outlet Nation’s Restaurant News teamed up with an analytics and digital branding firm, DigitalCoCo to create the Restaurant Social Media Index (RSMI) highlighting the industry’s Top 100.

Trademark Power: Not All Trademarks Are Created Equal

You have probably had circumstances when you have positively associated with a certain trademark.  Perhaps you were traveling and had the option to eat at one of several restaurants.  You might have preferred a sit-down meal, but you might have opted for McDonald’s or Burger King instead because you are familiar with what you will get, know it is going…

Brand Identity: Protecting Against Negative Good Will

from the business perspective when you are building a trademark or trademark portfolio it is really the good will that will define the value of the trademark. But like most things in life there is a double edge sword. There is positive good will and negative good will. Negative good will sounds silly I know, but it relates not to the absence of good will, but negative feelings. So, for example, BP is in the process of developing enormous negative good will as a result of the oil spill in the gulf of Mexico.

Comparative Advertising: BK vs. McDonalds and Wendy’s

Today I was searching the Internet for some interesting news to write about and I stumbled upon a press release from Burger King regarding its a ¼ pound Double Cheeseburger now being available for only $1. In some markets the ¼ pound Double Cheeseburger has been available for $1 for the past 18 months, but now it is being added…

McDonald’s Burgers & Burger King Fries

I would love to open up my own business selling McDonald’s Burgers and Burger King Fries. But such an endeavor would probably be so costly to “do it my way.” But I have to give Joey credit. He’s quite innovative for an 11 year old boy.

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