London, June 17, 2025: In a new expert interview, Stephen Yang, Managing Partner of IP March, shares practical insights into the changing intellectual property landscape in China with Lucy James, Operations Director at Insight IP. The video, titled “IP Strategies in China Under the New Norm,” explores the country’s evolving patent and trademark systems, enforcement trends, and legal developments shaping foreign engagement in one of the world’s most dynamic IP markets.
Yang discusses how China’s IP regime, once widely criticised, has matured significantly, bolstered by five-year plans and government incentives aimed at fostering domestic innovation. The country now handles over 400,000 IP litigation cases annually and has introduced reforms that improve access, speed, and remedy strength for rights holders.
Key highlights from the interview include:
- The shift to domestic innovation and utility model filings.
- The hybrid structure of China’s IP system.
- Opportunities and pitfalls for foreign IP holders in enforcement and invalidation proceedings.
- Recent legislative enhancements supporting patent owners.
The interview provides practical recommendations for international businesses, including early trademark filings (in both English and Chinese), strategic patent portfolio development, and the importance of understanding China’s bifurcated enforcement pathways.
This video offers an essential resource for global IP professionals seeking to refine their China IP strategy.
Watch the full interview here: https://insightip.co.uk/white-papers-case-studies/ip-strategies-in-china-under-the-new-norm-an-interview-with-stephen-yang-of-ip-march/
Media Contact: Lucy James, Head of Operations +44 (0) 207 846 0283
About Insight IP:
Insight IP provides Standard Essential Patent (SEP) analysis on a company’s competitive position. As SEPs continue to accelerate, it’s become increasingly challenging for stakeholders to navigate through data sets and make the right decisions – especially when only approximately 20% of SEPs may truly be essential.
This is why SEP licensees, implementors, patent pools, and their law firms rely on Insight IP to navigate SEP issues and tackle time-consuming analysis with accuracy and efficiency
Insight IP are also a leading provider of litigation support services to Law Firms, Experts and Counsel, specializing in legal document translations, professional interpreting services and eDisovery document review.

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