is an Associate at Baker Botts. She has a broad-based intellectual property practice covering contentious and non-contentious matters across all areas of the IP field including patents, trade marks, copyright, designs and confidential information.
Zarah’s professional experience includes patent litigation before the High Court and Court of Appeal, and multijurisdictional patent litigation within the telecommunication and pharmaceutical sectors. She regularly advises on the adoption, registration and enforcement of trade marks and has represented clients in trade mark infringement and passing off actions before the High Court and in proceedings in the UK Intellectual Property Office and OHIM.
Zarah’s non-contentious practice includes advising on IP aspects of corporate transactions as well as stand-alone R&D, licensing, franchising, sponsorship and other exploitation agreements and general IP counseling work, including brand management and advertising issues. Zarah has also advised on a wide range of outsourcing matters, including transactions in the software, manufacturing, chemicals and fashion retail sectors, IT licensing, systems and software acquisition and agency and distribution agreements.
Prior to joining Baker Botts in September 2013, Zarah worked at another international law firm. She has also spent time working in the legal department of the UK’s largest fashion retailer.
With leading-edge, tech-savvy companies in the internet, social networking, and e-retailing space often dominating headlines nationwide, it is easy to overlook the myriad businesses competing in the Fast Moving Consumer Goods (“FMCG”) industry, and to dismiss them as somewhat out-of-touch with the modern consumer. However, FMCG companies have combined revenues nearly on par with those in the more highly-publicized technology-based sectors, and have been thriving in the retail space for decades. IP Rights are critically important in the FMCG industry because businesses operating in this sector rely heavily on brand awareness and brandy loyalty for their success. It makes sense then that IP Rights are pivotal in any FMCG company’s long-term strategy for success.