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Robert Reading

is Director of Custom & Managed Solutions at CompuMark in London. Originally from Australia, he studied mathematics and physics at the University of Sydney and was national product manager for a scientific/medical equipment supplier for seven years before moving to the UK in 1999 and discovering the hidden world of trademarks. Robert worked for a leading UK IP firm for 15 years, managing large IP projects and as part of the team that built and maintained the inhouse trademark record management system.

Robert joined Compumark in 2015 and manages a team based in the US and Europe that delivers bespoke trademark related services to clients, with particular emphasis on record validation, gap/protection analysis, and global search and portfolio management projects.

Recent Articles by Robert Reading

Research Shows Rapid Growth in Chinese Trademarks

China has the largest domestic trademark register in the world. In 2017, over 5.2 million applications were filed, a figure which makes it around 10 times the size of the world’s second largest register, the USA. To look in more detail: in the first week of September 2017 alone, more than 116,000 applications were filed on the Chinese register – a number that exceeds the number of trademarks filed with the European Union Intellectual Property Office (EUIPO) in the whole of 2016.