Mark Simpson is a Partner with Saul Ewing. He counsels technology and intellectual property innovators to assist them in developing, protecting, and monetizing the results of their creative endeavors, with a focus on IP strategy and branding. He protects their IP assets via patent preparation and prosecution, IP counseling and litigation, and IP due diligence and opinions, and represents U.S. and global clients, with extensive representations in Europe. In addition to procuring patents, trademarks and copyrights, Mark assists clients with managing global patent and trademark portfolios and provides counseling on enforcement strategies.
What do affiliated corporate entities, non-fungible token (NFTs) and cinnamon-flavored whiskey have in common? They each were the subject of significant trademark rulings in 2025. Below, we review three cases with big implications for trademark law and what’s on the horizon for 2026.