is a Partner with Bird & Bird International in their International Privacy & Data Protection Practice. Her practice encompasses the full range of Privacy & Data Protection advice, from building privacy programs and developing, drafting and implementing BCRs, through advising on investigations and penalty procedures. With extensive experience in the FinTech sector in addition to her Privacy & Data Protection practice, Lupe also advises on IT and M&A transactions. Her clients are drawn from a wide range of industry sectors, including Tech & Comms, Automotive, Financial Services, Life Sciences & Healthcare, Media and Retail & Consumer.
This new e-Privacy Regulation, if adopted, will replace the current e-Privacy Directive and will establish, together with the General Data Protection Regulation, GDPR, a new privacy legal framework for electronic communications. The proposal aims to be lex specialis to the GDPR. Probably to ensure consistency with the new privacy legal framework for electronic communications, the entry into force provision of the leaked text has been amended to state expressly that the e-Privacy Regulation will come into force on the same date as the GDPR (25 May 2018). With many legislative hurdles still remaining before it is approved, this represents an ambitious timeline for EU legislators.