is in her second year at the University of Florida, pursuing a B.A. in Business Administration with a pre-law focus. She plans to complete a Master’s in International Business and attend law school, specializing in international corporate law.
One of a company’s most valuable assets is its trademark – its name, logo, color or slogan. A trademark or service mark establishes your company as the source of certain products (trademark) or services (service mark). This helps establish your company brand so consumers can easily recognize it. As we consider international trademark registration, there are some important lessons we can learn from the Duke and Duchess of Sussex, who tried to register a SUSSEX ROYAL trademark.