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Alison Erickson

Assistant General Counsel

Hallmark Cards

Alison Erickson serves in the Intellectual Property, Product & Trade Compliance Center of Excellence in the Legal department of Hallmark Cards. As Assistant General Counsel, Alison provides in-house legal services to all areas of the company, its subsidiaries and affiliates, partnering with innovation, product development, supply chain, sustainability, marketing, and product integrity groups at both Hallmark and Crayola. Alison is passionate about patents, copyrights, trademarks, and trade secrets, and provides proactive IP training, thoughtful confidentiality, clearance and enforcement advice, and strategic global IP portfolio guidance to business partners. Being a part of the team is important in this role, and Alison embraces brand protection and business strategy for the long-term success of their shared caring, connecting, and creativity vision.

Though she has pursued chemistry and law in her professional paths, when not advocating for intellectual property, product safety, regulatory compliance, and risk avoidance, Alison can be found crafting, sewing, quilting, gardening, and curating a variety of half-finished projects.

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