Jeffrey Becker

Jeffrey Becker is a Partner with Haynes Boone. Jeffrey is one of only 11 U.S. trademark attorneys who has been repeatedly, nationally recognized by World Trademark Review’s WTR 1000, Globe Publishing, Ltd. (2011-2023) for his experience in trademark law and for having the rare combination of both “Prosecution and Strategy” and “Enforcement and Litigation” skill. Additionally, Chambers USA, Chambers and Partners (2004-2022) has ranked Jeff as one of the country’s top trademark lawyers for almost 20 years. Jeff is praised by clients as “an invaluable resource who handles routine and out-of-the-ordinary matters adeptly.” (WTR 1000, 2019) who is also “extremely cost-effective” (WTR 1000, 2021).

Jeff served as the chair of the firm’s Trademark Practice Group for over a decade, and prior to that served as head of the firm’s entire Intellectual Property and Technology Transactions Section, helping to build the firm’s trademark practice into one of the best in the country as recognized by World Trademark Review (2012-2021). Jeff focuses his practice on the legal aspects of brand management, including clearing their marks for use, registering those marks in the U.S. and abroad, managing domain name acquisitions, commercializing marks through licenses and merchandising agreements, assessing infringement risks, enforcing their trademark rights against others and defending them against allegations of infringement. A significant amount of Jeff’s time is spent on litigating oppositions and cancellations within the U.S. Trademark Office’s Trademark Trial and Appeal Board (TTAB), where Jeff has repeatedly served as lead counsel for large brand owners such as AT&T and Halliburton.