Communications between the C-suite and IP counsel can be layered with misunderstanding and peril. How can IP teams get the resources they need to do the job they are tasked with doing if the C-suite doesn’t understand what it is that the IP department is actually delivering for the company, or even capable of delivering for the company? Too often conversations between IP counsel and the C-suite miss from the start, with the C-suite considering IP budgets as a cost and IP counsel seeing what they are creating as assets.

As the pace of innovation increases, it is more important than ever to have access to insights that establish and maintain a competitive edge. What if IP teams listened to the C-suite to better understand the business goals of the corporation and leveraged that understanding to craft an IP strategy that supports the corporate strategy? In a world of red ocean danger and uncertainty, they can together find the blue ocean spaces.  It is there that competitive advantage abounds.

On Thursday, June 23, 2022, at 12:00 PM ET, please join Gene Quinn, President & CEO of IPWatchdog, Raymond Hegarty, a former Chief IP Officer and current IP Coach and author of Billion Dollar Strategy, and Dawn St. Martin, the Director of Sales at IP.com, for a conversation about the most effective approaches being used today to visualize and analyze competitive IP landscapes and how IP departments can and should communicate with the C-suite to best deliver work product that supports the overall corporate objectives.

About Our Sponsor:

Designed for users throughout the innovation lifecycle, our suite of solutions and services deliver insights and answers. IP.com’s intellectual property software is for IP professionals, research and development teams, inventors and entrepreneurs, and more. Why we’re different: Save Time – Our proprietary search and analytics platform is specifically built to be applied to patent and technical literature, providing you the most accurate results and actionable data quickly, thereby improving innovation workflow and time to decision making. Save Money – Our Client Success team is included in your subscription and delivers on-boarding, training, and personal consulting – whenever you need it. Reduce the need for external counsel thanks to our analytics tools. On average, ROI is realized in a few as four months.

Our goal was to make it easier for organizations to accelerate research and development. We wanted to enable the rapid evaluation of intellectual property.

Today, we combine hundreds of millions of data points from corporations, U.S. litigation records, patents, and technical literature to help you evaluate, protect, and monetize your ideas.