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Wsebinar: Aligning IP Strategy with Business Strategy

September 13, 2018 @ 12:00 pm - 1:00 pm EDT


A sound intellectual property (IP) strategy, and effective execution of such a strategy, are essential ingredients for any company’s road to success. While many, if not most, enterprises have instituted, and are executing or attempting to execute, an IP strategy of some sort, an important question must be considered: Is the IP strategy optimal, and does the IP strategy align with current and future business goals?

Some corporate IP strategies may seem sound in theory, but in practice they are selectively or inconsistently applied within or across projects, incompatible with how teams actually work, relatively narrow in how they perceive innovation, consume enormous resources, and are not consistent with business strategies and long-term goals. In some cases, IP strategies are pursued independent of business strategies and are, in fact, inconsistent with the short term, intermediate and long-term business objectives of the company.

Enterprises that periodically take a step back to reflect on their current IP strategies, and recalibrate them if appropriate, are likely to derive the greatest possible value from IP.

Join Gene Quinn, president and founder of IPWatchdog.com, and Carlo Cotrone, senior IP counselor for Baker Hughes (a GE Company), on Thursday, September 13, 2018, at 12pm EST, for a wide-ranging discussion on the effective development and implementation of IP strategies, and the continuous need to evaluate whether IP strategies are aligned with core business goals and objectives.



September 13, 2018
12:00 pm - 1:00 pm EDT
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United States