Posts in Business

Branding With Dale Jr. Sells Amp

As the NASCAR Sprint Cup Seriescomes to a close Dale Earnhardt Jr. finds himself in 10th place and has no chance to win the Cup.  While he has had another solid year this year, finishing in the top 5 in 10 races and in the top 10 in 16 races, his fans are likely a bit disappointed and already rooting…

Trademarks Create Valuable Assets

Earlier this month Activision filed a trademark registration for “Guitar Hero Modern Hits.”  Guitar Hero is the massively popular video game that allows you to try and keep up with the music and play like a legend.  According to Wired, 90% of children surveyed want Guitar Hero for Christmas.  So obviously it makes sense for Activision to file trademak applications…

Confidentiality After Filing a Patent

I am frequently asked whether it is necessary to get a confidentiality agreement signed after a patent application has been filed.  As with many legal matters, the answer really cannot be summed up into either a YES or a NO, but rather is somewhat complicated.  The short answer, however, is that you are always better off getting a confidentiality agreement…

Trade Secrets & Patents Perfect Together

A trade secret is any valuable business information that is not generally known and is subject to reasonable efforts to preserve confidentiality. One of the world’s most famous trade secrets is the formula for Coca-Cola.  A trade secret will be protected from misappropriation from exploitation (through state law) by those who either obtain access through improper means or who breach…

Don’t Send the Wrong Message

Many times inventors and entrepreneurs will unwittingly price products at a point where they are sending the wrong message.  Virtually everyone who has their own business, whether they are selling a product or offering a service, has fallen victim to the same problem at one point in time or another.  When you are starting out it is tempting to offer…

McDonald’s Burgers & Burger King Fries

I would love to open up my own business selling McDonald’s Burgers and Burger King Fries. But such an endeavor would probably be so costly to “do it my way.” But I have to give Joey credit. He’s quite innovative for an 11 year old boy.

Protecting Trade Secret Assets

If you ask the owners of most companies whether they have any intellectual property assets, assuming they know what you are talking about they are likely to say no.  The problem with that, however, is that the answer should universally be a resounding YES!  Every company has intellectual property assets.  The name of your company is an asset that can…