Taylor Osher Image

Taylor Osher

Associate

Stubbs, Alderton & Markiles

Taylor Osher is an Associate at Stubbs, Alderton & Markiles. Taylor’s practice focuses on matters relating to intellectual property and privacy.

Prior to joining the firm, Taylor worked as both a contacts and compliance analyst and a law clerk. In these roles, Taylor drafted legal documents, assisted in contract revisions and negotiations, completed legal research for privacy, trademark, contract, and tort law, and performed trademark registration.

Taylor earned her B.A. from the University of Southern California, and she earned her J.D. from Loyola Law School, where she was a recipient of the Loyola scholarship and graduated with a concentration in cybersecurity and data privacy. During law school, she was a member of the Entertainment Law Society and IP & Cybersecurity Law Society.

In her spare time, Taylor enjoys horseback riding, cooking, and spending time with her dog.

Recent Articles by Taylor Osher

Branded by AI: How AI Tools Can Help Brand Owners—Now and in the Future

Resources such as marketing and branding agencies can help new businesses struggling to find a unique brand name, and lawyers specializing in trademark law can help evaluate infringement and refusal risks and assist in registering a trademark. That said, the costs associated with each of these options are not insignificant, leading some smaller brands and startups to choose a name, do a quick internet search for prior use, and just hope they don’t face repercussions. One of the many issues with this is that as a new business grows and becomes more recognizable, the increased exposure makes it easier for someone with pre-existing rights to find and enforce those rights against the new business. This could include financial penalties and a complete rebrand of the business causing confusion to established customers, which is why choosing and trademarking one’s brand name early is vital. Insert Artificial Intelligence (AI). I

Lessons for Brand Owners from the First CCPA Financial Penalty

International cosmetics retailer Sephora has agreed to pay $1.2 million to settle allegations that the company failed to cure violations of the California Consumer Privacy Act (CCPA). The settlement is the first CCPA enforcement action resulting in financial penalties from the California Attorney General’s office and elucidates the Attorney General’s view of how the use of website analytics and advertising trackers involve “sales” of personal information.