Mark J. Diliberti is a partner and intellectual property lawyer with Foley & Lardner LLP, where he is a co-chair of the firm’s Copyright & Advertising Practice. Mark counsels clients on all aspects of intellectual property including trademarks, copyrights, licensing, enforcement, litigation, and advertising.
Brands — legally protected as trademarks — have value. We all understand that intuitively. Registering brands as federal trademarks also provides significant legal benefits, such as the presumption of ownership, validity, and nationwide priority in the mark. According to a recent study, the number of trademarks a company registers in a given year helps predict that company’s profitability and stock returns for the following year.