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Jean-Jacques Canonici

Jean-Jacques is an experienced European Patent Attorney and IP Strategy Advisor at GEVERS, with a background in all fields of Patent and Design practice. With his long tenure as European Patent Manager for a leading consumer goods company, he has an enhanced focus and expertise in IP Strategy.

Jean-Jacques Canonici advises his clients on maximizing the value of their IP for business, aligning it with their commercial strategy. He can assist at various stages of the innovation and commercialisation process, with a view to creating and managing the IP needed to deliver a company’s business objectives. He also has wide experience in prosecution and opposition with the EPO, freedom to practice analysis, and patent and design litigation in Europe, including multi-jurisdiction case coordination.

Jean-Jacques Canonici

Recent Articles by Jean-Jacques Canonici

5 Essential Tips to Align Your IP Portfolio with Your Corporate Strategy

In a survey by IQPC (International Quality and Productivity Center) 52% of corporate respondents cited failure to align business strategy with IP coverage as one of the key risks to their company’s IP assets. It’s especially shocking when you know that the “top patents,” patents that are valuable because they have a commercial value (or will in the near future) are limited to 15% of a company’s patent portfolio.